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M A V E R I C K

"An independent individual who does not go along with a group or party"

Why

M A V E R I C K ?

“Ford has revived the compact truck segment with one of the most

compelling packages you can buy in 2022. The Maverick’s efficient

packaging delivers an urban-friendly, highly functional truck with

an impressive list of standard equipment, even in base trim. But the

Maverick’s most impressive standard feature is value — an

increasingly rare trait in modern vehicles.”

— Karl Brauer

“The Ford Maverick hybrid establishes the first new vehicle category

since the Chrysler minivan of the 1980s. Would-be contenders in

this segment have been too expensive, too thirsty, or too precious.

The Maverick is the first affordable, efficient, entry-level vehicle that

happens to provide pickup truck utility.”

— Dan Carney

M A R K E T

Maverick, with a standard full-hybrid powertrain, is the entry point into the Ford truck lineup. It offers an impressive combination of versatility, practicality, capability and technology that defies expectations. The 2023 Maverick still has only one direct competitor — the Hyundai Santa Cruz, which debuted at the same time as Maverick. Let’s look at the strengths offered by Maverick in this emerging segment.

Competitive Comparison

Maverick Advantages

Standard hybrid powertrain

Usable payload capacity

Available Tremor and FX4 Off-Road Packages

Maverick Advantages

V E R S I O N S

VERSIONS (2023, US MARKET)

Gallery (Interior)

Gallery (Exterior)

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