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Introduction about D&G
ABOUT
ABOUT
Dolce & Gabbana has 3 main product lines: Dolce & Gabbana, D&G and D&G Junior.
- Chinese consumers : $ 100 billion on luxury good, one-third of global brand market.
- Since starting in China 2006 : 56 stores in 12 cities
- By 2018, more than half of DG's revenue comes from the Chinese market.
#Boycott_D&G_in_China
COMPETITIVE ADVANTAGES
Strength 4
Strength 2
COMPETITIVE ADVANTAGES
Strength 3
RECOMMENDATION
SERVICE
AVOID CRISIS
AVOID CRISIS
No personal opinion
01.
Media content
Think before speaking up
Do research on Chinese culture
02.
Cultural differences
Find local expert
MANAGE CRISIS
MANAGE CRISIS
APOLOGY
RESPONSIBILITY
PR TEAM
TIMING
Work together
Host a press conference
Be fast and rational
Do not make excuse
Q and A
ACHIEVEMENT
TESTIMONIALS
TESTIMONIALS
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TIMELINE
2017
2016
2018
2019