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HOW

WHY

WHEn

SWOT

Analysis

Ravi C Nithyanandan

Introduction

Globus Inc. is a leading manufacturer of baby products.

It has decided to venture into the market of cosmetics with the launch of a new brand of cosmetics ‘Glaze’ in the market.

Final Decision

However, before Globus can actually make the final decision of venturing into a new market, it needs to find out the things that are working in its favor and the aspects that can lead to the failure of its new venture.

Question

What do you think Globus should do to analyze this situation?

Question

Learning objectives

WHAT

  • History of SWOT Analysis
  • To understand the Formula to success
  • To Analyze your Strengths, Weaknesses, Opportunities and Threats
  • To Conduct a SWOT Analysis
  • SWOT - TOWS Analysis

History

History

  • Developed by Albert Humphrey in the 1960's and 70's
  • Used data from Fortune 500 companies
  • Initially called SOFT Analysis
  • SOFT was renamed SWOT in 1964

SWOT

IQ

Let us look at SWOT Analysis in detail

What is swot

SWOT is a strategic planning tool

It Develops a full awareness of your situation

SWOT focuses on vision

It can be used by individuals, businesses, groups etc

SWOT helps groups or individuals to move from everyday problems and strategies to a fresh perspective

Who Needs swot analysis

Who Needs swot analysis

Individual

Business unit

Company

Aims of SWOT Analysis

Analyze issues that have led to failure in the past

Identify possible areas for change

Explore possibilities and solutions to problems

Help understand the factors for success

Help decide the best path for your goal

Refine and redirect efforts mid-plan

Environment

IDEAS

Conducting a SWOT Analysis

1

Analyze Environment

1

Internal Analysis

Strengths

Strengths

Strengths are:

Characteristics of the business or team that give it an advantage over others in the industry.

Positive, tangible and intangible attributes, internal to an organization.

Beneficial aspects of the organization or the capabilities of an organization, which includes human competencies, process capabilities, financial resources, products and services, customer goodwill and brand loyalty.

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Questions to ask yourself

Organization SWOT

  • What does the company do well?
  • What qualities or aspects persuaded your customers to choose your product or service?
  • What resources do you have at your disposal?
  • What do others see as your organizations strength?

Individual / Personal SWOT

  • What makes you better than others?
  • What actions do you do well?
  • What are your competences?
  • What knowledge, skills and attitude do you have that can help you?
  • What do other people say you do well?
  • What are you good at naturally?
  • What skills have you worked to develop?
  • What are your talents, or natural-born gifts?
  • How strong is your network of connections?
  • What do other people see as your strengths?
  • What values and ethics set you apart from your peers?
  • - See more at: http://www.businessnewsdaily.com/5543-personal-swot-analysis.html#sthash.J1a0ve3A.dpuf

Examples

Some of the examples of personal strengths are as follows:

Good interpersonal skills

First class degree holder

Good critical / analytical skills

Communication and wrtitten skills

Years of work experience

Good with public speaking

Some of the examples of organizational strengths are as follows:

Abundant financial resources

Established brand name

Economies of scale

Lower production costs

Superior management

Excellent marketing skills

Good supply chain distribution

Great Employee commitment

External Analysis

opportunities

opportunities

Threats

Threats

guidelines

guidelines

2

Perform SWOT Analysis

2

3

Create an action Plan

3

Matching and converting

Matching and converting

Tows Matrix

Tows Matrix

prepare action plan

prepare action plan

"You cannot have

a positive life and

a negative mind."

- Joyce Meyer

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