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Semiotic systems

Presented by Patrick Johnstone

WHAT?

Semiotics is the study of meaning-making, the study of sign process (semiosis) and meaningful communication.

A Semiotic System is a way for someone to interpret something, and is often done through multimodal texts.

Semiotics involves the study not only of what we refer to as 'signs' in everyday speech, but of anything which 'stands for' something else. In a semiotic sense, signs take the form of words, images, sounds, gestures and objects.

Bull and Anstey

5 systems

According to Bull and Anstey (2010) there is five semitoic systems that multiliterate individuals need to have knowledge of when exploring and identifying multimodal texts.

LINGUISTIC

1

A linguistic semiotic system involves the use of oral and written language.

Examples of signs and symbols that create meaning within the linguistic system:

- VOCABULARY

- PUNCTUATION

- GRAMMAR

- PARAGRAPHING

VISUAL

2

A visual semiotic system is understanding and interpreting information viewed from still and moving images.

EXAMPLES:

- COLOUR

- VIEWPOINT

- VECTORS

AUDITORY

3

The auditory semitoic system is where information can be interpreted through sound.

EXAMPLES:

- VOLUME

- PITCH

- RHYTHM

- SILENCE

- PAUSES

GESTURAL

4

The gestural semiotic system is being able to interpret information through gestures made by others.

EXAMPLES:

- FACIAL EXPRESSIONS

- BODY LANGUAGE

- MOVEMENT

- SPEED

- STILLNESS

SPATIAL

5

The spatial semiotic system involves intrepreting information through a setting's layout.

EXAMPLES:

- PROXIMITY

- DIRECTION

- POSITION

WHY?

In life it is important for students and others to be able to understand all information provided to them, for instance things as small in detail like being able to understand road signs, like knowing a red light means stop, and a green light means go.

It's this basic type of knowledge which benefits us in more ways than we can think of. If someone did not know that red means stop, then all sorts of events could occur.

MULTIMODAL TEXTS

Multimodal texts

Multimodal is defined in the Australian Curriculum as the strategic use of 'two or more communication modes' to make meaning, for example image, gesture, music, spoken language, and written language.

In many of modern classroom activities, multimodal texts are being used and provide an underlying purpose as to what they try to achieve.

As previously mentioned, multimodal texts allow for many advantages when teaching due to the possibility of being engaing towards every type of student, however it also teaches those students varying ways to use and understand language usually through signs and symbols alike.

A video being presented teaches students how to intepret information through multiple semiotic systems including visual and auditory aspects. Whereas, students of a different generation may only have been subject to a traditional sense using sheets of paper with linguistic information and nothing else, therefore not being a multimodal text which negates the possibility of a wider audience of understanding.

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