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Targeted Online
Display Advertising
What is
Targeted Display Advertising?
Online campaigns that selectively choose users of connected devices to target based on specified criteria such as:
Introduction
- Location
- Search History
- Website Browsing History
- Past Purchases
- Demographics
- Registration/Form Information
- ...and many others!
Display Ads
What does a display ad look like?
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
The Perfect Mix
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
Combination with OOH
Nielsen Confirms
American adults spend, on average, nearly 8 hours a day driving or online.
Billboards drive people to the web better than any traditional medium - and for less!
Source: Nielsen / Dept. of Transportation
By the numbers
Source: https://bit.ly/2uhZ5A3
With Renfroe, you can target them during both!
"I've heard of them before!"
Frequency
All this leads to...
"I think people really like them!"
These two mediums usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be doing well!"
Custom Online Action Plan
Let's put this technology to work for you!
Our Online Plan
Precise Boundaries
We can utilize GPS-powered location parameters with geofencing and/or ZIP codes to target the areas most important to you!
Location Boundaries
Geofencing
ZIP Code Boundaries
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 1
Curated Audience Targeting
Tell us your ideal target and we'll work to serve them your ads!
Recommended Audiences for Your Campaign!
- Clickagy - Exercise - In-market for Gym Memberships
- Adstra - Affluent Customers by Interest - Fitness Buffs
- Alliant - Health & Well Being - Interested in Fitness and Exercise
- Claritas - Lifestyle - Belong to Health or Fitness Club
- Cuebiq - Geo-behavioral - Went to Planet Fitness 5+ Times Last Month
- Epsilon - Transactional - Light/Moderate/Heavy Spenders on Gyms/Health Programs
- Oracle - Behavior - Health & Fitness - High Likelihood of Exercising at a Club 2+ Times/Week
- ...and many more!
Contextual and
Keyword Targeting
Focused on previous search terms
Keyword Retargeting
Get your ads
in front of people that are searching things like this!
Tactic 2
Keyword and Contextual Targeting
Using a custom list of keywords, we can collect and target users as they are actively searching for your services!
We can also serve ads alongside relevant content as a potential customer is reading related articles!
Focused on website-level content
Contextual Targeting
Target based on content users are consuming!
Site Retargeting
92%
of first-time visitors to a website will not reach out or make a purchase.
When a user visits your website or clicks on an ad, we can collect those device IDs and serve your ads across their devices!
Don't let these high-value leads come and go!
Tactic 3
Site and Click Retargeting
https://bit.ly/2NtbEkH
Customer remembers your site returns to convert!
Customer seeks out your services and visits your site
Customer visits other sites and is served your ad
THE PROCESS:
Get all of this for only...
Campaign Summary
Pricing
Boosted Online Package
Online Targeting Package
Increase your market coverage and frequency while reducing your per ad cost!
175,000 ads served
125,000 ads served
$1,500 per period
$1,150 per period
ZIP Code Boundaries
Get your ads in front of your targets in your most important areas!
Curated Audiences
Keyword Retargeting
Site and Ad Click Retargeting
Renfroe can also design your online ads for you for a small $99 fee!