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CRISIS COMMUNICATION

Readiness

READINESS

  • There are accusations of sexual harassment from employees, how could this issue have been prevented?

Scenario

SCENARIO 1

1. Brush the issue under the rug when it was brought up due to the current hiring process already in action and background check cheaper.

SCENARIO 2

2. Bring on hiring specialists and evolve to new hiring processes and proper background checks.

Response

RESPONSE

  • When drivers are accused of sexual harassment towards customers how does the company respond to the allegations?

Scenario

SCENARIO 1

1. Claim that the passengers are delusional and disown all claims and offer a small credit for their perceived inconvenience.

SCENARIO 2

2. The CEO makes a public, empathetic acknowledgement and apology to all current known and previously unknown victims.

Reassurance

REASSURANCE

  • When sexual harassment allegations are brought up, how can Uber reassure our consumers and employees?

Scenario

SCENARIO 1

1. Ignore them and hope they forget about it

Don’t follow through with the promises made in the CEO’s statement

SCENARIO 2

2. Show the employees and consumers you are investigating the problem and taking corrective actions.

Release a detailed statement of how the company is handling the situation and what changes will be made so nothing like this happens in the future

Recovery

RECOVERY

  • Following sexual harassment incidents within the company, how can Uber react in the long-term and short-term?

Scenario

SCENARIO 1

1. Short-Term: Make a public statement regarding a company wide disdain for the act as well as assuring a company-funded investigation

Long-Term: Sponsor sexual harassment and sexual assault awareness training for employees and the executive board.

SCENARIO 2

2. Short-Term: Fire the employee and sue them for libel/slander.

Long-Term: Nothing.

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