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Introduction to Food & Tourism
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F&B+T
Gastronomic Tourism
Where food and beverages are about more than just subsistance!
Foodies
Characteristics of a Foodie Traveller
Key concepts & terms to know:
- Food neophilia
- Food neophobia
- Authenticity
- Activity versus experience
- Higher order experiential outcomes:
- Intellectual Development
- Mastery
- Emotional Satisfaction
- Deliberate Cullinary Travellers
- Opertunistic Culinary Travellers
- Accidental Culinary Travellers
- Highly Involved Foodies
Food Tourism
Destinations
Food + Tourism Supply
Foodie Needs
Tourism Needs
For example: escapism, hedonism, socializing, or relaxing with family.
Authenticity = traditional food sources and cuisine, ways that food is served, terroir, and provenance.
Gastronmic Tourism
Food needs met
Tourist needs met
Identify tourism destinations that are known for their food or beverage and indicate what food/beverage products they are best known for. Get as specific as possible.
$$$
The Value of Gastronomy to Canada
$3.56 Billion spent by International Visitors
$75 Billion in annual sales by F&B Industry
22% of Canadians' first jobs are in F&B
1.2 Million Canadians employed by F&B
Taking
Stock
What is Canadian Food?
Provenance
Traditional
Terroir
Other?
Thurs
Next week
Developing a Food Tourism Plan
- Demand-side approach
- Comparative & Competitive Advantages
- Clusture development
- Food & Destination Development