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Seven Traditions of Communication Theory
Semiotics defines the relationship between the world of things and signs. It serves purpose of signs , symbols and significations.
The merger that unifies semiotics is signs and symbols. Signs and symbols are structural parts of semiotics.
Signs give clear reference to things, symbols are signs of how they function.
Communication as an experience from communication with self and others.
The phenomenological tradition emphasizes people’s perceptions and interpretations from their own experiences.
Actor Network Theory
A system being “a system of parts, or variables, that influence one another, shape and control the character of the overall system” (Littlejohn & Foss 40).
Uncertainty Theory
Agenda Setting Theory
Sociocultural Tradition
Sociocultural tradition addresses the ways our understanding meanings, norms rules,and roles work in communication.
The Sociocultural Tradition
The Critical Tradition
Tradition that focuses on how oppression, power and privilege are challenged.
The Rhetorical Tradition