Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Halle Hall

Communication Theory Map

Seven Traditions of Communication Theory

Seven Traditions of Communication Theory

  • The Semiotic Tradition
  • The Phenomenological Tradition
  • The Cybernetic Tradition
  • The Sociopsychological Tradition
  • The Sociocultural Tradition
  • The Critical Tradition
  • The Rhetorical Tradition

Semiotics

Semiotics defines the relationship between the world of things and signs. It serves purpose of signs , symbols and significations.

The merger that unifies semiotics is signs and symbols. Signs and symbols are structural parts of semiotics.

Signs give clear reference to things, symbols are signs of how they function.

Nonverbal Communications

Structural Linguistics

Phenomenological Tradition

Communication as an experience from communication with self and others.

The phenomenological tradition emphasizes people’s perceptions and interpretations from their own experiences.

The Phenomenological Tradition

Co-cultural Theory

Phenomenology

THE CYBERNETICS TRADITION

Actor Network Theory

Cybernetic Tradition

A system being “a system of parts, or variables, that influence one another, shape and control the character of the overall system” (Littlejohn & Foss 40).

Basic System Theory

General System Theory

Uncertainty Theory

According to Craig, the socio-psychological tradition is a “process in which the behavior of humans and other complex organisms expresses psychological mechanisms, states, and traits and, through interaction with similar expressions of the individuals, produce a range of cognitive, emotional, and behavioral effects” (Craig, 1999)

The Sociopsychological Tradition

Agenda Setting Theory

Expectancy- Violation Theory

Sociocultural Tradition

Sociocultural tradition addresses the ways our understanding meanings, norms rules,and roles work in communication.

The Sociocultural Tradition

Cultural Identity Theory

Identity Negotiation Theory

Elaboration Likelihood Theory

The Critical Tradition

The Critical Tradition

Tradition that focuses on how oppression, power and privilege are challenged.

Feminist Theory

Queer Theory

Marxism

Rhetorical Tradition

The Rhetorical Tradition

Learn more about creating dynamic, engaging presentations with Prezi