Отрицательные процентные ставки как элемент глобальных трансфор-маций денежно-кредитной сферы
16.11.2018
Phone of the FUTURE
Design illumination
Titanium
Phone of the future
Printing
Impact
resistance
Magnesium Alloy SM
Convective cooling
Carbon fibre
Ceramics
PIONEERS
(Self-confident, independent)
Market segment:
Mariia Shubaeva
Junaid Mansoori
Kaloyan Dimov
Luca Masciotta
Ayaz UI Haq
Aleksandr Shengeliia
Matthew Amery
Zhengzhi Zhong
Anurag Mayur Kasaudhan
Early adopters
Unique technologies
Increase market share
Establish brand position
Bases of Competition (BOCs)
BOCs
Dependability
Dependability
Reliable companion
Make life easier
Durability
Providing peace of mind
Uniqueness
Uniqueness
Quality and uniqueness
Extension of individuality
Unique materials and features
Personalized to reflect identity
Key Success Factors (KSFs)
KSFs
Unbreakable
Unbreakable
1. Strong cover materials
2. Impact/scratch resistant surface
3. Heat dissipation
4. Adequate cooling
The security of carrying a device
Save money on inevitable repairs in the future
Usable in any environment
Usable in any environment
Our phone could be used in:
a) The everyday life;
b) Extreme conditions
by ensuring appropriate sealing against
water;
dust
explosive/corrosive atmospheres
Lightness
Lightness
1. Light surface materials
2. Extremely durable
3. Easy to carry
Personalized phone appearance
1. Made out of various materials (need to be strong materials in order to align with our first BOC)
2. Design the surface coating method by printing and plating
Personalized phone appearance
WOW factor
WOW factor
1. Unusual features
2. Illumination features
3. Adapted to customers’ preferences
Supportive technologies
Double click to edit
Technology
objectives
Propose sources
Propose sources
Make
Buy
Collaborate
Thank you
for your attention
Q&A
Q&A