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Starbucks logo: https://www.google.com/url?sa=i&url=https%3A%2F%2Fde.wikipedia.org%2Fwiki%2FDatei%3AStarbucks_Logo_ab_2011.svg&psig=AOvVaw3mfqDZst1ByRBKKJjwUtwT&ust=1697820632751000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCIiS0e_IgoIDFQAAAAAdAAAAABAQ
-Portfolio analysis
-Boston consulting group
-to assess the potential of successful products
"Stars"
"Dogs"
"Cash Cows"
"Question marks"
https://icons8.com/icon/104/star
-High growth, high market share
-Invest in those products
-supports brand image
-attract customers
https://www.google.com/url?sa=i&url=https%3A%2F%2Fpresse.grayling.at%2Fnews-starbucks-kuendigt-die-lang-erwartete-rueckkehr-der-pumpkin-spice-latte-saison-an-%3Fid%3D163461%26menueid%3D14321%26l%3Ddeutsch&psig=AOvVaw1iR8-ENE4lUtZSy-Zgh2uY&ust=1697824660217000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqGAoTCOjE_-_XgoIDFQAAAAAdAAAAABDODQ
https://www.google.com/url?sa=i&url=https%3A%2F%2Fstories.starbucks.com%2Fpress%2F2021%2Ftgif-thank-goodness-its-fall-at-starbucks-with-the-return-of-pumpkin%2F&psig=AOvVaw0dF8ojiTwWyG1FIJARvLMu&ust=1697824937033000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNjz6vPYgoIDFQAAAAAdAAAAABAJ
https://icons8.com/icons/set/cow
-low growth, high market share
-maintain core coffee offering
-extension of those
https://www.starbucks.com/menu/product/425/iced
https://www.starbucks.com/menu/product/409/hot
https://www.starbucks.com/menu/product/2122616/iced
?
?
-high growth, low market share
-evaluate innovations properly
-decide if profitable or not
https://www.starbucks.co.uk/oleato
-low growth, low market share
-unpopular products
-not profitable
-stop investing in those
https://icons8.com/icons/set/dog