Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Starbucks

managerial recommendation

by Maja Friedrichs

Place

your logo here

???

Starbucks logo: https://www.google.com/url?sa=i&url=https%3A%2F%2Fde.wikipedia.org%2Fwiki%2FDatei%3AStarbucks_Logo_ab_2011.svg&psig=AOvVaw3mfqDZst1ByRBKKJjwUtwT&ust=1697820632751000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCIiS0e_IgoIDFQAAAAAdAAAAABAQ

BCG matrix

-Portfolio analysis

-Boston consulting group

-to assess the potential of successful products

BCG matrix

"Stars"

"Dogs"

"Cash Cows"

"Question marks"

https://icons8.com/icon/104/star

"Stars"

-High growth, high market share

-Invest in those products

-supports brand image

-attract customers

"Stars"

https://www.google.com/url?sa=i&url=https%3A%2F%2Fpresse.grayling.at%2Fnews-starbucks-kuendigt-die-lang-erwartete-rueckkehr-der-pumpkin-spice-latte-saison-an-%3Fid%3D163461%26menueid%3D14321%26l%3Ddeutsch&psig=AOvVaw1iR8-ENE4lUtZSy-Zgh2uY&ust=1697824660217000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqGAoTCOjE_-_XgoIDFQAAAAAdAAAAABDODQ

https://www.google.com/url?sa=i&url=https%3A%2F%2Fstories.starbucks.com%2Fpress%2F2021%2Ftgif-thank-goodness-its-fall-at-starbucks-with-the-return-of-pumpkin%2F&psig=AOvVaw0dF8ojiTwWyG1FIJARvLMu&ust=1697824937033000&source=images&cd=vfe&opi=89978449&ved=0CBEQjRxqFwoTCNjz6vPYgoIDFQAAAAAdAAAAABAJ

https://icons8.com/icons/set/cow

"Cash Cows"

-low growth, high market share

-maintain core coffee offering

-extension of those

"Cash Cows"

https://www.starbucks.com/menu/product/425/iced

https://www.starbucks.com/menu/product/409/hot

https://www.starbucks.com/menu/product/2122616/iced

?

"Question marks"

?

-high growth, low market share

-evaluate innovations properly

-decide if profitable or not

"Question marks"

https://www.starbucks.co.uk/oleato

"Dogs"

-low growth, low market share

-unpopular products

-not profitable

-stop investing in those

"Dogs"

https://icons8.com/icons/set/dog

Learn more about creating dynamic, engaging presentations with Prezi