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Transcript
THINK
Week 5
Why what we do matters
Last week...
We spoke about the different roles of copywriters, graphic and digital designs within the context of brand communication...
This week we look at why brand communication and design matter and how it can impact the world we live in.
Last week...
A brand is a human construct, an idea that has been made tangible and that has been given specific properties, attributes and values.
A brand is a human construct, an idea that has been made tangible and that h...
Behind any great brand is a clear reason to exist: The 'why' a brand does what it does, the 'what' the brand does and the 'how' the brand does it.
Behind any great brand is a clear reason to exist: The 'why' a brand do...
Design gives form to the underlying idea of a brand and makes it tangible.
Brand communication makes it relateable and enables t...
Brand communication makes it relateable and enables the target audience to form an emotional connection.
Each brand (and each audience) is different, for behind each brand and audience are people - individuals, each differing from one another, sometimes slightly, sometimes extremely, each with their own personality, style, needs, values and goals.
Each brand (and each audience) is different, for behind each brand a...
Once we recognise the importance of this human element and develop solutions with individuals in mind we are truly able to connect and engage.
Once we recognise the importance of this human element and devel...
Focussing in the user ensures that solution meet real needs and that communication connects, engages and inspires.
Focussing in the user ensures that solution meet real needs and that communicati...
Creating solutions with the end-user in mind requires that designers and brand communicators make things simple!
Creating solutions with the end-user in mind requires that designers and bra...
Anything that is too complicated to use, understand or communicate is exposed the moment users interact with it.
Anything that is too complicated to use, understand or communicate ...
This is perhaps why really great design and brand communication can seem so obvious. Almost like common sense.
This is perhaps why really great design and brand communication c...
Design and brand communication is pervasive - we encounter it everywhere in our daily lives.
Design and brand communication is pervasive - we encounter ...
It has the potential to impact the world economically, enviromental...
It has the potential to impact the world economically, enviromentally, socially and culurally in terms of the messages it sends and behaviours it inspires.
Designers and brand communicators are realising incresingly that they have the power to make the world a better place.
Designers and brand communicators are realising incresingly that they have t...
Dove - Love the skin you're in
- How do you think the campaign changed the way women regard themselves?
- Would you say the campaign had a positive impact on the world?
- How do you think the campaign changed the way women rega...
POWA
People Opposing Women Abuse
POWA
Listen to these three radio adverts and let's talk about them.
Joe Public's pro bono campaign for POWA
Joe Public's pro bono campaign for POWA
Joe Public's pro bono campaign for POWA
These campaigns are great examples of how brand communications c...
These campaigns are great examples of how brand communications can be used to make the world a better place. Both were done by Joe Public one in 2015 and the other in 2017
- What were the objectives of these campaig...
- What were the objectives of these campaigns?
- Who is the target audience/user?
- What are the core concepts of each? Are they the same?
- Which is more effective?
- Which has the biggest imapct on you? Why?
ACTIVITY
Find and discuss your own example
Instructions can be found on pg 44/45 of your module guide
ACTIVITY
Find and discuss your own examp...
This activity offers you the opportunity to demonstrate that you understand t...
This activity offers you the opportunity to demonstrate that you understand the potential of design and brand communication to have a positive impact and what to consider for succeeding at this.
Instructions
1. Find an example of brand communication or design (from your own discipline) that has a positive impact.
2. Provide an image (or write a transcript if not visual) of your example.
3. Write and essay of 250-500 words to discuss why and how this example makes a difference to the world.
Consider the following questions in your essay...
a) What was the objective/goal of this example?
b) Who is the target audience/user?
c) What is the underlying concept and strategy?
d) Did the creative team focus on and understand the end-user when they developed the example? Why do you say so? Discuss referring to aspects of your example.
e) Do you think the example was successful in answering to its goal?
f) What might the creative team have done to increase the impact of the example?
Good writing skills are an important indicator of your overall professionalism. Spell- and grammer check your essay and remember to reference according to IIE guidelines.
Good writing skills are an important indicator of your overa...
Submit your essay to me digitally via Edmodo.
Deadline is 1pm Friday.
Don't forget to also print your essay and paste it into your activities diary.
Choose a template
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