Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
63
Questions?
Resene
How has product innovation contributed to Resene's market position as the leading environmental paint brand in NZ?
Product Innovation Process
- Pioneers of innovation - 1950s-60s, first to introduce water-based paint to NZ and remove lead from paint
- Changing Customer Needs - feedback for leftover paint, deliver more value
- Managing risk through diversity- increase market breadth through new products
- Innovative Sustainability - competitive advantage through cross-industry collaboration
New product ideas that led to the development of Resene PaintWise:
Paintwise
Research Competitors Goods and Services
- In 2003 a second paint brand gained the same Environmental choice certification that Resene once had.
Conduct Consumer Research
- External feedback from paint stores.
Internal Research and Development Efforts
- Successfully reduced negative environmental effects of the paint, but had the problem of leftover/waste paint.
- Strategize ways in which they could deal with the leftover paint residue in an environmentally safe manner.
Brainstorm
- Resene and the 3R group engaged in brainstorming sessions.
Collaborate With Others
- Stewardship scheme between Resene and the 3R group.
- Led to the creation of the "PaintWise" program (recycling program).
Different Organisations that contributed to the success of Paintcrete:
Paintcrete
- Resene
- Wanted to maintain reputation
- Propelled idea of recycling paint
- 3R Group
- Spent many years working in recycling industry
- developed method to recover paint from packaging
- Operated trucks to collect used paint cans
- Fletcher Concrete + Infrastructure (Golden Bay Cement)
- Understood the value of paint in concrete
- Worked with 3R to develop a process to recycle paint into paintcrete
-Provided confidence to Industry Professionals
- Auckland University (Jason Ingham & Chris Haigh)
- Worked with NZ most experienced Chemists
- Conducted tests to document strength of PaintCrete
- Documented superior strength of new product establishing its reliability
-Awarded the rare distinction of First
Class Honours
Awards Obtained:
- Green Ribbon Award in 2008 for innovation
- Business Environmental Leadership Award in the ARC Environmental Awards 2005
- Award for Excellence in the Environmental Packaging Awards 2005