Introducing
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Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
E
S
:-)
What is the biggest island in the world?
What is the biggest island in the world?
Greenland
2,166,086 sq km
(approx 9 times size of UK but less population)
Although Australia is larger, it is considered a continent.
LAST
WEEK
Go to kahoot.it
'...the difference between 1st and 5th position is the largest decrease with an average of 25%'
Smart Insights (2019)
What has SEO got to do with this? - And what is it?
SEO, ofcourse, is the art and science of getting your company, product or service to show at the top of relevant Google or Bing searches, for free.
(McDonald, 2018)
What are 2 of the things search engines do?
2 functions
Building
index
Providing
ranked list
of sites
Crawlers store versions of websites found on their servers in their data centres
How do search engines determine which sites to display above others for certain search results?
Relevance
Popularity
Popularity and relevance are not judged manually, they are assessed by algorithms
SEO works to increase the below for your site
Relevance
Popularity
What website is this?
BBC News
This is how a search engine
sees it
browseo.net
What website is this?
Uber Eats
This is how a search engine
sees it
browseo.net
Go to www.browseo.net and enter some of your favourite websites to see what they look like to search engines.
What do you notice?
Extra points: What do you notice about programming languages?
What are keywords?
'The phrases people type into Google to find your products or services are called keywords. For example "plumber in London", "diet plans" or "how to get to the top of Google".
(Kitchen, 2013)
You want to buy a new pair of running shoes
You go to Google & enter 'running shoes'
The keywords 'running shoes' appear in all of the first page results for that query
You're the owner of one of these running shoe sites
Make sure those keywords are in your website title tags & each page title tag
Normally through html but manual on WIX/Wordpress
Whatever you put into your page titles will appear in search results
Have the keywords prominent near the top of the page
Have the keywords appear frequently in the body text of the page
At least once in first 150 words
Name image files with the keywords - so for e.g. 'man with running shoes'
Try to include the keywords in your URL
Keep your URL structure logical - allow search engines to find all your pages
Short URLs
Minimise
slashes
Having
sitemap
helps
New product so perhaps think about who you're competing against
Think about what the main keywords are that people will be using to search for your website
Inbound Links
Company
Blogs
Running
Blogs
Partner
Sites
Running
Forums
- Go to similarweb.com
- In teams analyse the traffic sources of the site you are given by entering the URL into the search box at the top of the page
- Prepare to tell us the following:
- Traffic sources
- Referrals
- Top keywords
- Top social channels
bbc.co.uk
wired.com
sainsburys.co.uk
ucb.ac.uk
mercedes-benz.com
urbanoutfitters.com
O
You are the owner of an e-commerce website selling running shoes
You want to make sure that you appear at the top of the search results whenever anyone searches for 'running shoes'
But SEO takes a while, so how can you guarantee you appear on top spot?
Paid search ads
Google Adwords Keyword Planner Tool
High volume of search traffic
Low competition
High relevance
Crazy Egg (2018)
Extra activity:
Go to Google Trends & see what
the popularity of your main
keyword is globally
Whey protein
business
In teams you are acting as SEO consultants. You must research and feedback on the best keywords to use for your given business.
Remember:
Search volume
Competition
Price
Relevance
Use:
www.thehoth.com/google-keyword-planner/
www.keywordspy.com
Headphones
business
Soccer jersey
business
Running shoes
business
Coffee machine
business
Jewellery
business
Skateboards
business
Mobile phone case
business