Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Media Richness Theory
11
Media Richness Theory
Ray Walsh
Media Richness Theory
What is MRT?
Based in Organizational Communication (Daft, Et all, 1987)
Who are the authors?
Authors
Vanderbelt University. (2022). Retrieved November 25, 2022, from https://business.vanderbilt.edu/bio/richard-daft/
- Richard Daft
- Robert H. Lengel
University of Texas at San Antonio. (n.d.). Retrieved November 25th, 2022, from https://business.utsa.edu/faculty/robert-lengel/
Continuum: Objective
Socio-psychological
Tradition
Cybernetic
Socio-pyschological
"Communication as Interaction and Influence."
Socio-psychological
shows how communication has a cause and effect pattern
(Griffin, et al, p. 39,2022)
(Griffin, et al, p. 43,2022)
Cybernetics
"Communication as a system of Information Processing." (Griffin, et al, p.40,2022)
Cybernetic
how do people communicate with virtual systems?
Ex: Email
Mass Communication?
Context
Communication as percieved majority and influence
Continuum of Communication
Origin of MRT
(Daft, et al, 1987)
What is Richness
Richness?
Richness : How many cues we can send through a medium
Ex: nonverbal face-to-face cues
Few cues from communication
Low
Ex: Brochures
Many cues from communication
High
Ex: FaceTime
How does MRT Work in 2022?
80's media
2020's media
Additions to MRT
- Magazines
- Broadcast Television
- Cordless phones
- Pagers
- Newspapers
- Video Conference Calls
- VR
- Emojis
- Instant Messaging
- Social Media
Virtual Reality : Post 2020
VR: Hot or not?
- VR allows for mediated cues
- does it work as well as nonmediated face-to-face cues?
- Agumented reality gives more cues compared to mediated reality
- How is this useful during the current pandemic?
- more cues = more socialization, (Busan 2021)
Blogging : the new void to yell into
Blog - A personal soapbox/online journal
Real World Uses
- Blogs can carry more cues than orignal MRT says
- shared experience
- increased exposure over time
- Blogs can offer social support (cues)
Blogs can offer social support
Weight Loss
- Weight Loss blogs were found to offer social support through mediated cues
- These cues include : validation, advice seeking, venting
- Support is increased due to a shared experience, (Sanford, Et all, 2010)
- How is this possible? Original MRT says this isn't.
Critique of MRT
Strength : Quantative Research
Theory Analysis
Weakness : Relative Simplicity
Refrences
Refrences
References
Armengol, X., Fernandez, V., Simo, P., & Sallan, J. M. (2017). An Examination of the Effects of Self-Regulatory Focus on the Perception of the Media Richness: The Case of E-Mail. International Journal of Business Communication , 394-407.
Busan, N. (2021, December). Computer-Mediated Reality Communication for Richer Human. Global Media Journal - Indian Edition , 13(2), 5-6. Retrieved December 1st, 2022
Communication Theory Organization. (n.d.). Media Richness Theory. Retrieved October 28, 2022, from Communication Theory All About Theories for Communication: https://www.communicationtheory.org/media-richness-theory/
Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message Equivocality, Media Selection, and Manager Performance: Implications for Information Systems. MIS Quarterly & The Society for Information Management, 355-366.
Sanford, A. A., Henshaw, C., Scott, D. K., & Henshaw, P. (2010, November-December). "I Can Air My Feelings Instead of Eating Them" Blogging As Social Support for the Morbidly Obese. Communication Studies, Volume 61 , 567-584. Retrieved December 3rd , 2022
University of Texas at San Antonio. (n.d.). Retrieved November 25th, 2022, from https://business.utsa.edu/faculty/robert-lengel/
Vanderbelt University. (2022). Retrieved November 25, 2022, from https://business.vanderbilt.edu/bio/richard-daft/
Griffin, E., Ledbetter , A., & Sparks, G. (2023). WEIGHING THE WORDS. New York, New York, United States of America: McGraw Hill LLC.
Griffin, E., Ledbetter, A., & Sparks, G. (2022). MAPPING THE TERRITORY (11th Edition ed.). New York, New York , United States of America : McGraw Hill LLC .