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Change Management: A Case Study on Netflix Vs. Blockbuster
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Change Management: A Case Study on Netflix Vs. Blockbuster
Jingyao Meng
Overview
Netflix and Blockbuster
DVD rental service
Prior to 2000
- Blockbuster was the leader
- Netflix was just the growing company
Overview and Introduction
At present
- Netflix is the leader
- Blockbuster is out of the business
Organizational Change
Change Management
- The external factors have a profound impact on businesses
- Organizational adaptation strategies also known as change management
Organizational Structure
Flexibility to change in the business environment
Robust change management systems
Maximize the opportunities and strength
Role of Leadership
Blockbuster- John Antioco
- lacked innovation
- desire to change
- old conventional leadership strategy
Role of Leadership
Netflix-Reed Hastings
- Transforming from rental service provider to online content
- strategically re-positioned himself throughout his career (Fiegerman)
- valued innovation
- employee autonomy
Analysis of Netflix and Blockbuster through Kotter’s Eight-Step Model
- Establishing a sense of urgency
- Forming a powerful guiding coalition
- Creating a vision
- Communicating the vision
- Empowering others to act on the vision
- Planning and creating short-term wins
- Consolidating improvements
- Institutionalize new approaches
(Cameron and Green 110-111).
Kotter’s Eight-Step Model
Netflix
- Knew that it needed to change its business model
- Integrate online services to take advantage of the internet
- robust communication and discussion with the team members
- makes sure the urgency to change is realized by the employees
Key Takeaway From Netflix Vs. Blockbuster
Key Takeaway
- External factors forces organizations to change.
- Organizations need to examine the external factors and make changes within the organizations.
- Organizational structure and leadership have a great impact in implementing changes in the organization.
- Netflix recognizes the potential of the internet platforms and make necessary changes
- Blockbuster failed to change as per the advancement in the technology
- Cameron, Esther, and Mike Green. Making sense of
change management: A complete guide
to the models, tools, and techniques of organizational change. Kogan Page Publishers, 2019.
- Fiegerman, Seth. “How Netflix Beat Its Rivals and
Survived the 2000s.” CNNMoney, Cable
News Network, 24 July 2018,
money.cnn.com/2018/07/24/technology/netflix-2000s/index.html.
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