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Target Market Monopoly
16
Developing a Target Market
Inflatable Monopoly
By: Andres Delgadillo and Alexander Stewart
Product
Inflatable monopoly
-The cutomer wants to be entartained and have a good time with family and friends wth this product. This product meets these standered by being different than most boardgames and just bringing a new concept and that being the game board being infalitble. Some other products that have the same concept thay might compete with this product is the Inflatable twister.
-This product can be used outdoors as it's design for durability in outdoor conditions.
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Place
-The product would normally be found at most retailors but because of its discontinuations the only place you can find this product nowadays is the through a scondary market
-This prodcut doesnt really need a sealsperson to sell this product since most people have heard of monopoly before.
Price
-It provides enjoyment and memories for the whole familly.
-The average price for this product on secondary markets is $50 w/out chairs and $80 w/the chairs.
-Customors would be willing to pay the higher price for this version of Monopoly as it provides a more portable version of the classic game for your outdoor needs.
-There were occasional seasonal sales for
holidays and other events before this product
was discontinued
Promotion
-Promotions are typically in maganzines and in stores.
-Promotions are held scarcely and mainly during the holiday season.
- The timing of the promotions do matter since people tend to buy these kinds of products during the holidays