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Transcript
Crossing the chasm:
Leadership nudges to help transition from strategy formulation to strategy execution
Happy Hormones
Chemistry
Everything we do, in a way, is controlled by our chemicals...hormones.
Here is a quick review of what we call, happy hormones:
Serotonin, the calm hormone
Dopamine, the reward hormone
The 4 "happy" hormones
Oxytocin, the love hormone
Endorphin, the will power hormone
Humans tend to formulate more due to dopamine, since it's very rewarding to:
- Dream about the future (results)
- Be creative on how others could get results
- Feel that everything is solved
Hormone effect on formulation
Chasm
What is a chasm?
How does this affect formulation?
Introducing: nudges
How do we address the chasm?
nudges explained
Nudge: Any Aspect of the choice architecture that alters people's behaviors in a predictable way.
six Leadership Nudges
reduce desirability
improve willpower
leadership nudges
Highlight the end game
Remove distraction to plan
Develop implementation intentions
Leverage a crisis
Use verbal framing
Celebrate small wins
remove distraction to plan
develop implementation intentions
Improving
willpower
nudges that improve the willpower to implement
use verbal
framing
highlight the end game
reduce
desirability
Leverage
a crisis
nudges that reduce the desirability to plan
celebrate
small wins
"If you spend too much time thinking about a thing, it will never get done".
-Bruce Lee
Lessons learned
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