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Denotative
-Literal/Dictionary meaning of words.
Connotative
-Feeling associated with a word.
Regional
-a specific geographic area
y'all, sneakers, grinders
Cultural
-aparticular background of people
yarmulke, Balaclava
Standard
-acceptable in any situation
"appropriate language"
Technical
- a particular occupation or subject
Pistons, Abrasion, Contusion
Formal
- very strict usage like in a legal proceeding or religious services
Statue, host
Informal
-Slang
Fam, ghosting, bruh, vibe, period
Doublespeak
-Deliberate, calculated use of language intended to shape perception
Euphemism
-describing something in a better light to make is sound less offensive, threatening, or harsh
Jargon
-specialized and often overly complex language used by groups
Gobbledygook
-many long, confusing words used in long confusing sentences to hide the real issue or talking around the issue.
Inflated Language
-puffed up, importing sounding words to give common things an elevated appearance.
Ethos
-appeals to credibility of the speaker
-convince listeners of your sincerity, good intentions, good reputation, expertise, trustworthiness
Pathos
- emotional appeal
-using a listener's feelings to persuade them
Logos
- logical appeal
-using solid evidence and sound reasoning to convince the listener.
*Use language CLEARLY
Eliminate clutter—meaningless words (well, you know,) redundancies (terrible disaster), and lengthy descriptions
Don’t show off—use words people will understand