Sears

Sears

Company Introduction

• Founded 1892
• By Richard Warren Sears & Alvah Roebuck
• Retail locations open in 1925

Target Marketing

• 70% Customers
• Women
• H ead of Household
• Household Items

Leadership

Current Leadership

• Edward S. Lampert
• Chairman of the Board
• CEO
• Sears Holding Organization actions and responsibiliter SHOAR

Brand Products

Struggle 1

• No enough brand products
• Decrease the number of people

Poor Assistance

• Decrease costumers
• Lazy employees

Struggle 2

Rewards Program Revised

• Ceo accused of using a Pseudonym
• Long lines

Struggle 3

Increase Customer Loyalty

Solution 1

• Reward Cards
• Create special events/Sales
• Welcoming/Greeting Customers

Adverstisements

Solution 2

• Social Media
• TV Commercials
• Billboards

Review Prices

Solution 3

• Price Matching
• Workforce

Special Events

• Seasonal Sales
• Clearance Events
• Online Only Sales

Reason 3

Reward Cards

Reason 2

• Free/No Credit Card
• Redeemable Points
• "2X" Point Events

Create an App

Reason 1

• One-Stop Savings 'Corner'
• Free Online Coupons
• View Sales Buletin
• Create Shopping List
• Find Locations