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Transcript
Game: MixPro
Our way to the top
Intro
MOJO
Thrifty
MOON
Savvy
Where we began
Where we began
Where we ended
Where we ended
GOALS
200
Goals
Defeat ROCX and SOFT
MOJO
BPI MOJO
BPI SOFT
100
Begin
207
121
End year 5
MOON
BPI ROCX
BPI MOON
100
Begin
204
211
End year 5
Strategy
- Discount pricing
- Me-too strategy mixed with market offence strategy
Strategy
Biggest strategic mistakes
- Used R&D budget the wrong way
- We didn't spend all of our budget in year 1
- Adjusting our distribution marges in year 3
- ROCX raised their communication budget in year 4, resulting in a 10% growth.
- Underestimated ROCX's pricing in year 5
Biggest strategic accomplishments
- Anticipated the pricing for years 1,2,3,4 correctly
- Shoppinng habits anticipated correctly
- Communication trends anticipated correctly
- Correctly balancing price and product
Biggest strategic accomplishments
Conclusion
- Ended with a score of 205
- Goals we achieved
- Goals we didn't achieve
- What we learned
Conclusion
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