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Landmark 24 - Month 3
3
Online Display Campaign
Month 3 Insights
Insights
Targeted Online
Display Campaign
June 18th through July 17th
Data Overview
Month 3 Data
We pushed a majority of these impression to July with the new creative. We will ramp up even more in the final few weeks!
Big Picture Data
334,856
273
0.08%
How many times your ads were clicked on this month!
Impressions Won
Total Clicks
Click-Through Rate
A solid awareness CTR right at the national average!
Performance by Tactic
Curated Audience Targeting
Imps. Won
278,395
Total Clicks
197
CTR
.07%
Ad Click Retargeting
Targeting Tactics
Total Clicks
57
CTR
.18%
Imps. Won
32,519
Website Retargeting
Total Clicks
19
Imps. Won
23,942
CTR
.08%
Curated Audience Overview
Top Curated Audiences
Datonics - Moving & Relocation
Claritas - Planning to Move
eXelate - House + Apt. Buying
Distillery - Home Buyers
Alliant - Social Buying/Selling Homes
Dstillery - Real Estate Researchers
Performance by Device
Imps. Won 38,015
Imps. Won
290,743
Imps. Won = 6,102
Device Data
Clicks = 2
Clicks
235
Clicks
36
CTR = .03%
CTR
.08%
CTR
.09%
Desktop is solely focused on retargeting tactics to give full device exposure
Geo Insights
Geo Report
The heat map on the right shows the volume of impressions served through our Curated Audience into SE Georgia. This illustrates 74.2% of all ads served this period.
A total of 332,842 (98.4%) ads were served in this area and around Georgia. The remaining 5,463 were served in Florida (1.5%) and South Carolina (0.1%) through Website Retargeting.
Campaign Ads
320x50 (mobile)
Imps. = 102,959
Clicks = 86
300x50 (mobile)
Imps. = 23,878
Clicks = 9
Ad Performance
300x250
Imps. = 63,897
Clicks = 49
160x600
Imps. = 1,093
Clicks = 0
728x90
Imps. = 18,301
Clicks = 16
.GIF ads may take a moment to load in this report
-Scale is approximate-
July Ad Set
320x50 (mobile)
Imps. = 60,068
Clicks = 65
300x50 (mobile)
Imps. = 14,260
Clicks = 4
New
July Creative
728x90
Imps. = 115
Clicks = 0
300x250
Imps. = 39,507
Clicks = 21
160x600
Imps. = 665
Clicks = 0
728x90
Imps. = 10,117
Clicks = 23
.GIF ads may take a moment to load in this report
-Scale is approximate-