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ADIDAS
'Impossible is nothing'
Adidas
- German multinational company
- footwear, sportswear, other products related to sport and fashion
- Founded 1949
- Headquartered in Herzogenaurach
- Second largest in the world, after Nike
History
History
- "Gebrüder Dassler Schuhfabrik"
- Adolf 'Adi-Das' sler
- Brother Rudolf Dassler.
- Took off 1936 Berlin Olympics
Actuality
Actuality
- Revenues 2018 - €21.915 billion
- More than 2,000 stores
- 60,000 employees
- Since 1970 sponsor World Cup.
- Soccer teams and athletes from all over the world
Website & social media
Website & social media
- Simple and elegant design
- Promote their new products, offers
- 'About us' section-Enviromental programs, social work.
- 3C's: Confidence, collaboration, creativity
- 51% Male, 49% Female
- Sustainability: 100% sustaianble cotton, single-use plastic free
- Goal: Green company.
Sweatshops and labour rights violations
'Ruthless behavior'
- Critizised by operating sweatshops in Indonesia.
- 2006 and 2007
- Silence and lack of information
- 'Labour Behind the Label' claimed basic pay of Indonesian Adidas workers £10 a week
Lesser Developed Countries
List in their Website Transparency
- Brazil
- Bangladesh
- Cambodia
- China
- Colombia
- El Salvador
- Honduras
- Indonesia
- Pakistan
- Taiwan
- Thailand
- Turkey
- Vietnam
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