Super Bear

Benefits on Mini Programs

• Better Speed

• Better User Experience

• Better Integration

• Lower Cost

Benefits of Mini Programs

Example

Business Opportunity

Business Opportunity

• Promote small business to increase tax revenue

• Having one connection that can encourage in-state commerce, public health, help brick-and-mortar businesses sell products, encourage tourism and travel, and purchase lottery tickets

• Profits from the app could fund educational, environmental and housing initiatives

HIGH

Bargaining

Power

of Buyers

Bargaining Power of Buyers

• Users have thousands of mobile app choices

• Cal App will need to provide value in order to build loyalty

MODERATE

Bargaining

Power of

Suppliers

Bargaining Power of Suppliers

• CalApp start with providing access to state parks and beaches

• Small Businesses Partner with CalApp to bring in new customers

• Relatively small cost to add new businesses to the app

Moderate

Threat of

New

Entrants

Threat of New Entrants

• Easy to create a mobile app

• Hard to become successful

• Existing super app providers enter California market

• Difficult to manage the regulatory and privacy requirements in California

Threat of Substitutes

HIGH

Threat of Substitutes

• Travel agents

• Books and guides

• Use cash or credit cards

Rivalry Among

Existing

Competitors

HIGH

Rivalry Among Existing

Competitors

• Amazon, Apple, Facebook, and Google

Partnership with existing Superapps ?

Alternative 1

SuperApp Umbrella Existing Companies

Establish

Start

Maintain

Alternative 2

TIMELINE

Advertising through existing companies (i.e. Health plans, lottery, DMV, Post office, food, hotels, travel)

• Customer service
• Offer deals/special access
• Big to bigger

• catering to customer need by fulfilling mission
• consistency (customer Service)

Alternative 3

Independently Built

Partner with Established Companies

Partner with Established Company

• More communication issues.
• Might not be specific to needs
• Financial Risks

Allowing Third Party Company Partnership

Allowing Third Company Partnership

• Cyber Security Risk
• More effort into trying to integrate to established platform
• Less control over quality; more customer service issues

Independently Built

Independently Built

• Start completely from scratch, both technical and with HR/accounting, etc.
• A lot of money to attract top talent
• Take longer to built, therefore longer to market

Conditions for Success

A

For the super app to be considered a success, it should serve as a "closed ecosystem of many apps that people would use every day" due to the many services it provides.

This would require the apps services to be dominant in each field, which is infeasible for the following reason

Competition

B

Competition in the United States for just one section of applications is already extremely fierce (Uber vs Lyft, Doordash vs Postmates, etc)

To successfully compete in each sector against companies dedicated in specializing in those specific areas is extremely unlikely. Additionally, the investment in creating & competing with those apps would likely be cost inefficient

Market-share

C

As it stands, even the largest social apps such as Facebook and Snapchat do not individually hold the majority of market-share usage. Users will often use both instead of only using one central app (in comparison to China's WeChat)

The current market is too diverse for a super app to be able to be the primary application in several fields when each field is already so divided in usage

What are business ethics and why do they matter?

Why it matters

- Definition of business ethics

- Integrity's impact on business

Part 1. Ethical Concerns

- Privacy: Who has access to what?

- Tracking: Will the government be able to

track users?

- Privacy and consent

- Examples of Privacy

Concerns

Ethical Concerns Pt. 2

Ethics

Pt. 2

- Cyber-security: How secure/vulnerable is the application?

- How is data being used? Will the CA government share information?

A

A

https://www.unifimoney.com/blog/americas-financial-superapp-moment-has-arrived

https://blog.prototypr.io/why-chinas-super-apps-will-never-succeed-in-the-us-64c686c8c5d6

The code for the topic.

B

A

https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/

https://www.redlands.edu/study/schools-and-centers/business/sbblog/2019/may-2019/3-reasons-why-business-ethics-important/

The code for the topic.

C

A

https://www.forbes.com/sites/ronshevlin/2021/05/26/paypal-wants-to-be-a-super-app/?sh=72ba20fe72c6

https://www.cnbctv18.com/smart-tech/explained-whats-a-super-app-all-you-need-to-know-about-indias-all-in-one-platforms-10347011.htm

The code for the topic.