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Content Creation
2
Transcript
Introduction to Filmmaking Content Creation
What is CC?
Definition
Definition
It's the creation and sharing of information, art, and entertainment, usually in the online world.
Explanation
Explanation
- news
- videos
- advertising
- blogs/vlogs
- cultural works
- music
- art
- literature
- includes fan art and fanfiction
- and so much more!
Why is CC important?
Informs
Informs
- many formats
- radio, TV, social media
- multiple perspectives and viewpoints
Entertains
Entertains
- content can appeal to broad audience
- can be geared toward incredibly specific group of users
Connects
Connects
- builds community
- locally and globally
- allows people to share their work, thoughts, and opinions
- for better or worse
What is the CC process?
- focusing on video content
PREPRODUCTION
PREPRODUCTION
- brainstorm video ideas
- consider time limitations, resources, goals, etc.
- finalize idea
- summarize story/message; list items needed, filiming locations, actors needed, etc.
- write script and create storyboard
- rehearse, if necessary
PRODUCTION
Production
- filming commences!
- after filming, watch footage as soon as possible
- check to make sure it's what you needed/wanted
- check off what has been filmed and what still needs to be filmed
POSTPRODUCTION
- edit video
- add any effects
- show rough cut to peers for feedback
- make changes based on feedback
- submit/publish/share final cut
POSTPRODUCTION
What CC jobs are there?
JOBS LIST
JOBS LIST
- copywriter
- social media writer
- advertising/marketing/public relations jobs
- video producer
- social media manager
- freelancer
- content creator - a combination of all of the above
SKILLS
SKILLS NEEDED
- communication
- collaboration/teamwork
- listening is especially important
- problem solving/creative thinking
- marketing
- knowing the audience and how to reach them
- at least a working knowledge of various types of technology
- Adobe suite
- word processing
- coding would be a plus
- strong work ethic
- self-directed
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