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Muhamad Laksana Agung

1931510232

  • Basic Info

Spotify is a music streaming and audio services provider based in Stockholm, Sweden.

Spotify is primarily a digital music streaming service. It provide user with access 70 million+ songs, and they are now start investing in podcast as well. Spotify can be accessed via phone, PC, and laptop. It has globalization, for Spotify available in 79 countries.

Since Spotify's launch, 19+ billion euro has been paid to the company's shareholder.

Company Introduction

  • Mission Statement

Our mission is to unlock the potential of human creativity by giving a million artist the opportunity to live of their art and billions of fans the opportunity to enjoy and be inspired by these creators

STRENGTHS

STRENGTHS

  • Strong brand reputation
  • Early mover advantage and a good lead
  • Widespread music collection
  • Strong user base

WEAKNESSES

WEAKNESSES

  • Costly premium services
  • Depending on internet connectivity
  • Uninterested artists
  • High royalty fees

OPPORTUNITIES

OPPORTUNITIES

  • Podcasting
  • Streaming videos
  • Endorsements
  • Expanding the market

THREATS

THREATS

  • Piracy
  • Criticism
  • Security issues

Conclusion and Recommendations for Spotify

CONCLUSION

  • To curb the dependency on the internet they can introduce offline services to free users, even if in a small sphere.
  • They can stop introducing their own choices of songs into the personal playlists of the users.
  • They can also introduce new facilities to keep the users engaged.
  • They can show fewer ads between the songs.
  • They can also spend some money to improve their security system.
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