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Twin Falls, ID
PR/Marketing Plan
572 Pole Line Rd. Twin Falls, ID 83301
Demographics
Who are your customers?
Demographics
Who are your customers?
Population: 52,010
Median age: 33.3
48.9% Male 51.1% Female
Retail Targets
Bigger Picture
Customer profile
Customer profile
Customer Priorities
Financial Habits
How are your customers spending money?
Sales & Marketing
Sales
Know the market
Twin Falls, ID:
- Established Market *room for growth
- Two locations currently
- Good Brand Awareness with Media - Though there has been some negative coverage (DaVita)
PR Plan
Earned media
Earned /Paid Media
Media Market: Twin Falls
- Prepare for: early morning live shots, live demonstrations and mid-day interviews
- Identify potential stories involving the store, location, you or the broistas
- PR will help with media training, setup and coordination
HAVE AN IDEA? LET US KNOW!
Community
Activities & Love Abounds
Events
Community events
Shoshone Falls
Downtown Twin Falls
Sawtooth National Forest
Area non-profits
Area non-profits
Dutch Luv Day
Drink One for Dane Day
The Muscular Dystrophy Association (MDA)
Buck For Kids Day
Local Nonprofit Organizations for consideration (Health, Youth, Music)
Rotary Club of Reno
United Way
Important Names & Numbers
Key Contacts
Contact sheet
Important Contacts
PR Google Drive
PR Representative
Crisis Hotline
541-916-4806
https://drive.google.com/drive/folders/1osMxxSt-mEvJ5RUlzoB4UlX1nbILa25s
Melanie Spliethof
541-441-8655
PR@dutchbors.com
The PR drive contains stand closure memos, media FAQ's, campaign information, etc.
This number will ring to someone in HQ's leadership. When in doubt, always call :)
*This number should be used AFTER a call to the police, fire dept. etc.