Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading content…
Loading…
Transcript

OREO

Patrick Fangnigbe, Clara Ganduxé, Alba Golet, Judith Guerra, Inès Scelo, Toni Sureda

STRATEGY

They had a general campaign for all the countries with different adaptations.

11 languages.

STRATEGY

REAL TIME

MARKETING

PLAYFUL AND FUN

PLAYFUL AND FUN

They always incite the game.

STAY PLAYFUL!

TWIST, LICK AND DUNK

How to eat a OREO

TWIST, LICK, DUNK

FAMILY

INTERACTION

INTERACTION

A challenge created by OREO.

EVENTS

EVENTS

Premiere of the last season of Game Of Thrones

DIFFERENCES BETWEEN COUNTRIES

  • Identity colors:

  • They take advantage of major events.

  • "Wonder if I give an OREO" campaign.

  • They use famous people.

COUNTRIES

USA - 1912

  • EVENT: Super Bowl

  • Wonder if I give an OREO

  • FAMOUS: Wiz Khalifa

UK

  • EVENT: the anniversary of the Sheffield factory.

  • Wonder if I gave an Oreo add:

  • FAMOUS: Lewis Capaldi

CHINA - 1996

  • EVENT: Big events such as the Chinese New Year (2014) by using the add of Wonder if I gave an OREO.

  • FAMOUS: Yao Ming

SPAIN - 1995

  • EVENT: OREO festival.

  • 2016: Wonder if I give an OREO add.

  • FAMOUS: The program "tu cara me suena" the contestants sponsored the Oreo cookies during one season.

CENTURY OREOS

DAILY TWIST: https://www.youtube.com/watch?time_continue=18&v=8wgqd600FC8&feature=emb_title

100 YEARS

FUTURE STRATEGY

FUTURE STRATEGY

Learn more about creating dynamic, engaging presentations with Prezi