Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading content…
Transcript

Hamza Khalid Butt

Anish aslam

Laiba Ibrahim

Hiba Sajid

Introduction!

  • First Plant Established in 1981 in Karachi

  • Built up a good reputation in terms of quality, freshness and taste

  • Now serving all of Pakistan

  • Exports to multiple countries

Overview

Product Portfolio

Product Portfolio

Suppliers

Flour

Rehmat flour mill

Good Luck

Mian Flour mill

Sajid flour mill

Sami flour mill

Sugar

Itifaq Chinar

Chaudhry sugar

Yeast

Mauri yeast

Salt

National salt

Suppliers

Distribution

Distribution

Why Japan?

WHY JAPAN?

  • Increasing demand for wheat related products

  • Huge importer of wheat

  • High GDP per capita

  • Population willing to pay more

  • Laws regarding entry are comparatively less strict

  • Dawn foods is currently exporting to Japan and has a minor customer base.

Cultural Analysis

CULTURAL ANALYSIS

  • The nuclear family
  • The extended family
  • Dynamics of the family
  • Roles of males and females
  • Role of Education
  • Literacy rate = 99.9%
  • Japanese Society is complex, structured and group oriented
  • Places strong emphasis on avoiding confrontation and maintaining harmony
  • Trust, confidence, loyalty and commitment should be emphasized in building relationships
  • Gift giving expected on business occasions
  • Traditional Chinese breakfast consists of grilled fish, pickles, miso soup, rice
  • Rice bowls and various noodles most famous choice for lunch
  • Traditional sports such as Sumo Wrestling and Martial Arts most popular
  • Western imports such as baseball and football gaining popularity

Economic Analysis

ECONOMIC

ANALYSIS

  • Total population = 127 Million people
  • A huge proportion shifted to urban areas
  • Population of Japan experiencing a fall of 0.1% every year
  • Possesses lowest birth rate in the world
  • 45% of population divided in 3 areas: Tokyo, Osaka and Nagoya
  • One of the most stable economies
  • GDP = $4.884 trillion (2017)
  • GDP growth rate = 1.8%
  • GNP= $1.3005 trillion (2017)
  • GDP per capita = $38894.47
  • Labor force = 66 million
  • Unemployment rate down to 2.4%(lowest in 24 years)
  • Consumer prices increased by 1.1% in 2018
  • Possesses one of the most well established transport networks

International Trade

International

Trade

  • Total exports = $738.2 Billion (2018)
  • Total Imports = $748.4 Billion (2018)
  • Involved in the import of raw materials and manufactured goods
  • Involved in the export of Manufactured goods
  • Recent rise in the import of wheat to cope with increasing demand for bread and other wheat related products
  • 1 USD = 108.64 Japanese Yen (JPY)
  • 1.43 Pakistani Rupee(PKR) = 1 JPY
  • Number of retailers decreasing
  • Size of retail outlets comparatively small
  • Consists of a wide number of wholesalers
  • Types of media present include TV, Internet, Radio and Newspapers.

The Product

Relative Advantage

Japanese bread is quite pricey, and the nation still produced only 1.2 million tons of bread compared to 8 million tons of rice in 2015

Compatible

Bread is increasingly a part of the national diet,households spent more on bread than they did on rice for the first time in history.

Complexity

Marketing

Audit & Plannig

The Breads can be used in variety of items. Dawn frozen foods on the other hand require a specific amount of temperature to be cooked

Trialability

Dawn does its best in their placement, so that it is available at every retail store across the country.

Relative Advantage

Dawn products will be placed at eyelevel of customers in order to create Brand Awareness.

Japanese Market

Product

Portfolio

Market

Geographical Regions

Transportation

Market

  • Railway major means of passenger transport
  • Seven Japanese railway groups cover most of Japan
  • First Shinkansen line( Bullet Train) opened in 1964 between Tokyo and Osaka
  • A well established road network is also present
  • Single network of high speed, limited access toll roads connect major cities

  • Main international gateways include:

Narita International Airport (Tokyo)

Kansai International Airport (Osaka)

Chubu Centerair International Airport (Nagoya)

  • Main ports include:

Yokkaichi, Yokohoma, Nagoya, Osaka, Kobe

Target Market

  • The target market of Dawn includes Upper middle, middle and low middle class. The new trend amongst the upper elite class households of utilising frozen food rather preparing the food all by self, have largely increased the demand for the Dawn frozen food products.

  • Competitive Edge
  • The unique selling point of Dawn is basically the Quality and the availability of its products. ‘Dawn Bread’ provides good quality and fresh products at a relative cheaper price

Target

Market

Consumer Buying Habits

  • In 1890, Bread introduced to combat Vitamin Deficiency

  • Became a common part of the school lunch system

  • Also popular among US soldiers during the war

  • Can be found in every grocery and convenience store

Consumer Buying Habbits

Distribution

  • Dawn products will be available at most small scale as well as high scale grocery outlet
  • After enough brand awareness has been established, a local Japanese store will be created
  • Railway roads and Ports will be used to distribute all over Japan
  • Dawn will use three ports: Nagoya Port, Osaka Port and Yokohama Port
  • These ports cover all of Japan and can help in making the deliveries faster as well as cutting costs

Distribution

Port Selection

Nagoya Port

Osaka Port

Yokohama Port

Mode Selection

Railway

Roads

Waterways

Competitors

  • Isuzu Bakery Co. Ltd.
  • Yamazaki Baking Co. Ltd.
  • Pasco Shikishima Corporation
  • Kobeya Baking Co. Ltd.

Main Competitor

Competitors

Isuzu Bakery Co. Ltd.

Bakery Industry Sales

Industry Sales: $15,330,000,000 [Revenue expected to grow at an annual rate of 8.4% (2018-2022)]

Projections

Size

&

Projections

Expected Sales [20 Years]

Minimum Estimation

Average Units Sold/Day for first 5 years: 500,000(16 Cities)

Average Unit Sold/Day after 5 Years: 5,000,000(16 Cities)

Average Price: 600 Yen

Expected Sales after 20 Years

3,000,000,000 Yen

Expected Profits

Initial Cost : 160,000,000 Yen

Average Cost/Unit : 200 Yen

Fixed Cost : 50,000,000 Yen

Distribution Cost : 10,000,000

Expected Profit After 20 Years

1,834,000,000 Yen

Advertising

  • Advertising mediums that Dawn will use to promote their selves, would be through
  • TV Ad: Super Mario Campaign & Home Alone Campaign.
  • Billboards: Dawn Brand Awareness Billboards. (Less focus on products)
  • Social Media Campaigns: Facebook/Instagram /Google Ads.

Advertising/Sales Promotion

Sales Promotion

  • Custom anime action figure with each purchase.
  • Discount coupons.
  • loyalty cards

Billboard

Government Participation

Japan Bank for International Cooperation (JBIC)

Japan International Cooperation Agency (JICA)

Requirements

Government Role and Support

  • Compulsory declaration of consignments 24 hours before arrival has been introduced by Japan
  • The Director of customs will inspect these and grant an import permit
  • The importer also has to deal with the different costs invloved including Customs duty and excise tax
Learn more about creating dynamic, engaging presentations with Prezi