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Product Portfolio
Flour
Rehmat flour mill
Good Luck
Mian Flour mill
Sajid flour mill
Sami flour mill
Sugar
Itifaq Chinar
Chaudhry sugar
Yeast
Mauri yeast
Salt
National salt
The Product
Relative Advantage
Japanese bread is quite pricey, and the nation still produced only 1.2 million tons of bread compared to 8 million tons of rice in 2015
Compatible
Bread is increasingly a part of the national diet,households spent more on bread than they did on rice for the first time in history.
Complexity
The Breads can be used in variety of items. Dawn frozen foods on the other hand require a specific amount of temperature to be cooked
Trialability
Dawn does its best in their placement, so that it is available at every retail store across the country.
Relative Advantage
Dawn products will be placed at eyelevel of customers in order to create Brand Awareness.
Japanese Market
Geographical Regions
Transportation
Narita International Airport (Tokyo)
Kansai International Airport (Osaka)
Chubu Centerair International Airport (Nagoya)
Yokkaichi, Yokohoma, Nagoya, Osaka, Kobe
Port Selection
Nagoya Port
Osaka Port
Yokohama Port
Mode Selection
Railway
Roads
Waterways
Main Competitor
Isuzu Bakery Co. Ltd.
Industry Sales: $15,330,000,000 [Revenue expected to grow at an annual rate of 8.4% (2018-2022)]
Projections
Expected Sales [20 Years]
Minimum Estimation
Average Units Sold/Day for first 5 years: 500,000(16 Cities)
Average Unit Sold/Day after 5 Years: 5,000,000(16 Cities)
Average Price: 600 Yen
Expected Sales after 20 Years
3,000,000,000 Yen
Expected Profits
Initial Cost : 160,000,000 Yen
Average Cost/Unit : 200 Yen
Fixed Cost : 50,000,000 Yen
Distribution Cost : 10,000,000
Expected Profit After 20 Years
1,834,000,000 Yen
Sales Promotion
Japan Bank for International Cooperation (JBIC)
Japan International Cooperation Agency (JICA)
Requirements