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Consumer Perception towards Online dating apps
Presented to:
Dr: Ibrahim El Sahouly
Presented by:
Dina Sameh 150329
Ola Abaza 150333 Mawada Ibrahim 153601
Introductory Documentary
Introductory Video
Concept Studied
Perception
Online Dating
Demographics
Culture
Consumer Attitude
Exploratory Research
Interviews
USERS
NON-USERS
Data collection
Content Analysis
-Blogs
Research Problem
There is no adequate research available covering this two variables .
Online dating is a sensitive topic with social concerns .
Therefore, the aim of this research is to provide in-depth understanding of the relationship between consumer perception and the usage of online dating apps.
This research will provide appropriate literature to cover these two objectives in the Egyptian society.
Research problem
RESEARCH QUESTION
RQ1: Is there a relationship between Cultural dimensions and perception towards online dating apps?
RQ2: To what extent do demographics impact the perception towards the online dating apps?
RQ3: Does consumer perception towards online dating apps have an influence on consumer’s attitude ?
RESEARCH OBJECTIVES
RO1: To measure the relationship between cultural dimensions and perception towards online dating apps
RO2: To identify the impact of demographics on the perception towards online dating apps
RO3: To examine the influence of consumer perception towards online dating apps on consumer’s attitude.
RESEARCH PROPOSED HYPOTHESES
H1: there is a relationship between cultural dimensions and perception towards online dating apps.
H2: There is a relationship between demographics and online dating apps.
H3: Consumer perception towards online dating apps has an influence on consumer’s attitude.
PROPOSED RESEARCH CONCEPTUAL MODEL
Methodology
Methodology
Qualitative Analysis
Exploratory research through in-depth interviews and content analysis
Qualitative Analysis
Quantitative Analysis
1) Data collection method
2) Research population and sampling
3) Data coding and Entry
4) Data analysis
Quantitative Analysis
Demographics
Demographics
Age
Income
Gender
Occupation
Marital Status
Education
Hypotheses
Analysis & Testing
Hypotheses Analysis & Testing
Testing Hypothesis
1
Hypothesis
1
There is a relationship between cultural dimensions and perception towards online dating apps
Perception
Perception
Testing Hypothesis 1
Cultural Dimensions
Testing Hypothesis 2
Hypothesis 2
There is a relationship between demographics and perception towards online dating apps
Testing Hypothesis 2
Demographics
Testing Hypothesis 2
• P-value
(0.176, 0.306, 0.320, 0.752, 0.896, 0.278).
Hypothesis 3
Consumer perception towards online dating apps has an influence on consumer’s attitude.
Hypothesis 3
Testing hypothesis 3
Consumer's Attitude
Cronbach's Alpha= “0.914”
Testing Hypothesis 3
Conclusion
Conclusion
Hypotheses summary
Hypotheses Summary
- There is a relationship between cultural dimensions and perception towards online dating apps
- Demographics doesn’t affect the perception towards online dating apps
- Consumer attitude does influence the perception towards online dating apps
Modified Conceptual Model
Recommendation
Recommendations
Limitations
Limitations
Suggestions
Suggestions
ACKNOWLEDGMENT
THANK
YOU !