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Transcript

David vs Goliath

This task, receives its name from the biblical story of David vs Goliath. David was an Israelite peasant.

In that times, the Israelites were at war with the Philistines. They had a secret weapon: a soldier that was roughly 3 metres tall.

Unexpectedly, David, a tiny man, could defeat him.

The same applies to small commerce and big enterprises with social media.

David vs Goliath

Interviews to Reus local commerce about social media

Group 2: Martí, Òscar, Albert and Damià

Google Maps route

In this page, you can see the route that we took to find this local shops and interview them.

Lenght: About 2 km.

Google maps route

El Barato

El Barato is a local business of Reus.

It was founded in 1881.

It's a small shop that sells party costumes and various fabrics.

El Barato

Business photo

Interview

Hair salon Maite Cotano

Hair salon Maite Cotano was founded by Maite, who gave her name to the site.

It's said, it does excelent haircuts and gives sugar free lollipops.

Hair salon Maite Cotano

Business Photo

Interview

H-Records

H-Records is a small shop that sells albums.

It's run by a good man who does everything from cleaning to maintaining old records and buying new ones.

H-Records

Business Photo

Business photo

Interview

Musical Laboratory

The Musical Laboratory is an academy where you can learn about musical harmony, ear education, technology and how to play the guitar and the bass.

Musical laboratory

Business photo

Interview

Social Media Report

And what communication means do they use?

Let's compare it in this graph:

Social Media Report

Premises

Old oven Anglès, Pirineus Musical, El Call, Qui'k, Gaudi Bookshop, Tomàs Barberà, etc.

Conclusions

What conclusions can we extract from this?

In these days, social media effect in how well a small business works, as we have seen in this presentation.

A good business could work without social media, but using Instagram or Facebook would advertise you a lot.

In these times, it is inevitable not to depend on social media.

Conclusions

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