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ABOUT Foxtel
Introduction
Introduction
- Foxtel is an Australian pay television company.
- 65% of Foxtel is owned by news corporation, 35% is owned by Telstra corporation.
- Foxtel is one of the Australia's most well known and popular media company.
- As an innovatior, it has brought many benefits to customers.
SWOT Analsis
SWOT Analysis
Strrength and Weakness
Strength and Weakness
Weakness:
- Foxtel pay TV service is only available in some certain areas which it means some of the customers still can not access it
- Foxtel pay TV service is bit expensive for some customers
- Foxtel can only access in Australia
- Only main events available in Foxtel Play
- Not all channel available in HD of Foxtel
strength:
- large share of Australia,
- Exclusive streaming of Sports Channel
- Flexible, Easy access for the mobile device or laptops
- Brand Loyalty, usually for family.
- Variety of movies, news and TV series
- Corporate with Telstra, provide NBN service to customers with outstanding signals
Opportunity and Therat
Opportunity
- Expanding the market into some Asian countries or Europe
- Partnership with Xbox-capitalising on online gaming trend
- Online content market has no dominant leader
- People use more time in online TV
- Average time for adult audients is fell down.
Threat
- Fierce Competitors in the online streaming market: Netflix, Stan, Fetch Tv
- Some illegal online streaming website can access free to watch variety of channels
- Cheaper substitute online streaming website which can provide cheaper price for customers
- The passion of Australians having DVDs and home theatre system
Recommendations
Recommendation #1
Recommendation #1-SO
- Develop an innovative 'all-in-one' home automation product - similar to Amazon's Alexa
- Partner with video game companies to take advantage of 'gaming trends'
Recommendation #2
Recommendation#2-WO
- Well Developing the Foxtel Play
Recommendation #3
Recommendation #3-ST
Package deals for their consumers to compete with their consumers
Expanding into markets which has not been dominated by an online streaming organisation
Recommendation-SW
Recommendation #4
- Due to the expensive cost and brand loyalty, Foxtel should focus on the specific group which is family.
- Expanding Foxtel pay TV service into more areas in order to get more customers.
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