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What we work on:
Product development in the Meal Kit Industry
- we want to launch a vegan meal kit for
The Team:
Miguel Valverde
Stella Kiermaier
Sabawun Safi
Lisa Josten
Jasmin Schweizer
Donja Dieckmann
- All countries (14 countries), in which Hellofresh operates, were taken into the screening
1. Development of Meat Consumption
2. High Rivalry
3. Online Grocery Shopping
- Demographics
- Economic
- Social
- Technological
- Ecological
- Target Population Size 30%
- Urbanisation 25%
- Size of households 25%
- Average income per household 20%
- Economic growth rate 25%
- Gini Index 25%
- Consumer Spend 20%
- Food Spend 30%
- Diet habits (flexitarian,
healthy, vegan etc.) 30%
- Consumer behaviour 20%
- Middleclass 30%
- Consumer confidence index 20%
- Infrastructure 25%
- Social media penetration 25%
- Internet usage in % 50%
- Environmental awareness 70%
- Waste management 30%
- Age: 18-28
- Gender: female
- Living in urban areas (Berlin)
- Open for innovation
- Transnational trendsetters
- Networked on-& offline
- "The future is now"
- Around ≈≈≈≈6,1 mio in Germany (9%)
- Fastest growing future milieu
- Work out market potential
- Work out USP