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Nutter Butter Strategy
4
Maddi Rivers, Mikayla Robinson, Anna Catherine Wagers, Courtney Walsh
What is
Nutter Butter?
What is Nutter Butter?
Nutter Butter is a ready to eat sandwich cookie made with real peanut butter to satisfy all peanut butter lovers everywhere.
Background Information
Background Information
Nutter Butter is an American Made sandwhich cookie that was first introduced into the market in 1969. Since then they have become known for being " The Peanut Butter lovers' cookie!'
55.8% of our survery particpants prefer
sweet peanut butter treats over salty peanut butter treats.
Competition
Competition
Nutter Butter's biggest competitor is Oreo, followed by Chips Ahoy.
Pricing:
Oreos: $0.26 per oz
Chips Ahoy: $0.39 per oz
Nutter Butter: $0.29 per oz
Creative Brief
Objective:
Increase brand awareness among the southeastern region of the United States
Creative Brief
Support:
Main Idea:
Nuttter Butter is the elite for snack eaters
Inspiration:
Considerations:
Nutter Butter is a snack for for eveyone who loves sweet peanut butter treats
PRODUCT
PLAN
Product
Plan
FEATURES
FEATURES
PRODUCT
GOES HERE
MARKETING
MARKETING
Mandatories
Mandatories
FUNDING
REQUEST
Deliverables
We will need
$10,000,000
over