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Company Profile

Google

Company

  • American multinational internet technology company
  • Specializes in Internet-related services and products

Locations

Worldwide presence

  • U.S. & Canda: 69
  • Latin America: 8
  • Europe: 41
  • Asia Pacific Region: 28
  • Africa & Middle East: 8

Locations

Headquarters

Mountain View, CA

  • Googleplex

Headquarters

Origin

Larry Page

Sergey Brin

  • Founded on September 4th 1998 by Larry Page and Sergey Brin in Menlo Park, CA
  • Originally named "BackRub"
  • Began building the search engine in 1996 as PhD students at Stadford University

CEO

Sundar Pichai

CEO

  • Became CEO of Alphabet Inc. & Google on October 2nd 2015

Leadership Team

  • Catherine Courage- VP, Ads & Commerce User Experience
  • Eve Anderson - Director of Inclusive Machine Learning & Accessibility Engineering
  • Matt Brittin-President, EMEA Business & Operations
  • Kent Walker - SVP of Global Affairs
  • Ruth Porat- SVP and CFO
  • Anil Sabharwal - Vice President, Chrome, Comms and Photos
  • Melanie Parker - Global Director of Diversity, Equity & Inclusion
  • Phillip Schindler - Senior Vice President and Chief Business Officer
  • Lorraine Twohill- Senior Vice President of Global Marketing
  • Thomas Kurian - CEO of Google Cloud
  • Hiroshi Lockheimer - Senior Vice President of Platforms and Ecosystems
  • Urs Holzle- Senior Vice President of Engineering
  • Jen Fitzpatrick - VP of Product and Engineering
  • Rick Osterloh- Senior Vice President of Devices and Services
  • Richard Marks- Director, Technical Project Lead
  • Jade Raymond- VP and Head of Stadia Games and Entertainment

Mission

This companies mission statement is to organize the worlds information and make it universally accesible and useful

Mission

Vision

This companies vision is to "provide an important service to the world-instantly delivering relevant information on virtually any topic"

Vision

Values

1. We want to work with great people

2. Technology innovation is our lifeblood

3. Be actively involved; you are Google

4. Don't take success for granted

5. Do the right thing; don't be evil

6. Earn customer trust and user loyalty and respect every day

7. Sustainable long-term growth and profitability are key to our success

8. Google cares about and supports the communities where we work and live

Themes

Verbiage Themes

  • Google company website: about.google
  • Social Media: Google Plus
  • YouTube is one of Googles subsidiaries
  • Google News
  • news aggregator service created by Google

Products & Services

  • Android Auto
  • Android Messages
  • Android OS
  • Calendar
  • Cardboard
  • Chrome
  • Chrome Web Store
  • Chromebook
  • Gmail
  • Google Pay
  • Youtube

Unique

Google is a one of a kind because it resembles a private company in the way where, a small group of individuals control the voting shares, but it is a public company because it's shares are publicly traded.

Publicly Traded?

Latest Headlines

Recent Headlines

Independent headlines:

  • "Google's parent company Alphabet planned to buy TikTok"
  • "Gmail and other Google tools stop working properly"
  • "Fortnite developer Epic Games sues Apple and Google after ban"
  • "Google plans to turn all Android phones into earthquake detectors"

Linkedin UD Alumni

UD Alumni

  • There are 11,634 UD alumni working for Google today
  • Job titles & Duties :
  • Business Operation and Strategy Associates, Recruiters, Sales Engineer, Growth Manager, Strategist, Data Analytics, Product Manager, Regional Marketing Manager, Account Manager, etc.

Competitors

  • Microsoft
  • AOL
  • Facebook
  • Baidu
  • Ali Baba Group
  • Ask
  • Apple
  • Amazon
  • Yahoo
  • Verizon
  • Samsung

Organization

Strengths:

  • #1 Search engine in the world
  • Vast market share
  • Biggest traffic generator
  • Unmatched by any other company in its division
  • High revenue

S.W.O.T.

Weaknesses

Weaknesses

  • Heavy dependency on excessive advertisements
  • Boycott of Google and Youtube by major advertisers
  • Privacy policies

Opportunities

  • Wearable Market
  • Fitbit vs Apple and Samsung
  • Android OS
  • Google Glasses and Google Pay
  • Non-Ad Business model
  • Must stray away from a heavy ad culture and go towards commercial

Opportunities

Threats

  • Competitors
  • Amazon and Facebook
  • Decline in Market shares
  • Censorship Policy
  • Information Alteration
  • In the works with China on a censored search engine project "Dragonfly"

Threats

Personal

S.W.O.T. 11

Strengths:

  • International
  • Industry giant
  • Culture
  • Locations (near me)

Weaknesses

  • Not as politically involved
  • Faces many lawsuits
  • Many employees, makes me replaceble

Weeknesses

Opportunities

  • Opportunities to grow within the company
  • Travel
  • Exposure to a vast network of individuals

Threats

  • Company direction and actions
  • Information altercation and censorship policies

Threats

Future & Outlook

  • Entering E-commerce
  • Augmented/ Virtual Reality
  • acquire infrastructure to support new waves of innovation such as AR and VR
  • Ambient computing
  • combination of software, hardware, user experience, machine/human interaction, and learning
  • Increace in google devices

Sales representative

Ideal Job

Why?

  • This would be my ideal job at the company because my personality and strengths are best suited for a title such as this one. I am confident, social, outgoing, honest, bilingual, and strong willed. There are skills I must learn to be more efficient at this job such as being more detail oriented and organized.
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