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3
Transcript
Tuck in with tukka!
Tel: 284 3372 3
1-43 Fake Address
Conclusion
Introduction
Title
- Situational analysis
PESTEL+C and SWOT
- Marketing mix
Product, price, placement, promotion
- PESTEL
+ C
Situational analysis
- SWOT
Strengths
Supreme
Weaknesses
Opportunities
Threats
Strengths:
-Saves time
-Is convenient for user and venue
-Time management improved
Weakness:
-Venue may not accept the app
-Legal regulations
-Increase in competition
Product/ Service
Customer
Advantages for customers
- Easy to use interface
- Modifying your meal is simple
- Order and pay in 1 action
- Splitting bills is easy
Venue
Advantages for venue
- Increased revenue <2.27%
- Flexible and scalable working times
- POS (Point of sales) Integration
- Round-up donations for NGO
Tukka's Pricing strategy
Price
Most competitive
food ordering application worldwide
- Tukka's break even pricing is 8.5% of any transaction
- Venue's annual revenue increases 2.27%
- Tukka makes money only when the venue does
Breakeven point
Problems faced during pricing
- Extra fixed costs
- Adjusting the service price
Problems
Placement
Customers
Channels
App/Play store (intermediary)
Agent channel
Venues
Website
Direct channel
Promotion
Promotion
Inform
Persuade
Remind
Interest
Attention
AIDA
Action
Desire
Conclusion
- This marketing plan
- Areas the market planned was concerned with
- Research conducted
- Overall Evaluation
Title
Thank you for listening
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Title
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