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7 functions of marketing
3
7 Functions of Marketing for Apple
By : Jayla Sanchez
The company's Logo
Company Logo
The Marquee
Products sold by Apple
1. Product/Service manageme-nt
Iphone
Iphone
This is the iphone 11. It was one of many products that was improved in the last year. Apple improved this product by, making it have a faster and longer charge, faster, and better graphics.
Macbook
Another product Apple sells
Macbook
Apple Watch
Another product Apple sells is the Apple watch.
Apple watch
2. Pricing
Pricing of products
Iphone cost
The pricing for the Iphone 11 is $699, the sales price is $599
Iphone
Cost of the Macbook
The sales price of the Macbook is $999, the on sale price is $695
Macbook
Cost of the Apple Watch
A cost of a apple watch with celluar service is $799, on sale it is $179
Apple watch
Distribution
3. Distribution
Apple promotes their products through commercials and print ads, focusing on how their products are different from competitors. Commercial ads run when a product is first launched and print ads will run throughout the product's life. ... Ads are simple and to the point, usually focusing on one key feature of their product.
current sales promotion
4. Promotion
if you shop online you get free delivery
"iPhone Upgrade Program - Apple
Get a new iPhone every year, and the protection of AppleCare+ with the iPhone Upgrade Program. Buy now or visit an Apple Store today" is an additon form of promtion
Ways Apple gets their satisfaction data from customers
5. Marketing information Managment
Feedback surveys have proven to be an especially useful way for Apple to gather customer insights. The company emails surveys to customers immediately after they have made a purchase. Customers are asked to rate their satisfaction level and how likely they are to purchase again.
"whats an improvement you think we could make?"
"did you enjoy this product?"
questions i would ask to get data
"Would you buy this product or any of our other products again?"
The way this company sells its products is through stores, online and social media
6. selling
The company accepts cash, card, check, and payment plans. Basically any way to pay for it and you can.