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Targeted Online Advertising Proposal
What is Targeted Online Advertising?
Advertising campaigns that selectively choose users of connected devices to target based on specified criteria such as location, search history, website history, etc.
Introduction
Banner Ads
The billboards of the internet!
What does an online ad look like?
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
The Perfect Mix
Combination with OOH
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
Nielsen Confirms
American adults spend, on average, nearly 6 hours a day driving or online.
Billboards drive people to the web better than any traditional medium - and for less!
Source: Nielsen / Dept. of Transportation
"Purchase intent reached 80% for those encountering an ad on many different media types, including digital and traditional."
By the numbers
Source: Forbes / Bain & Co.
Source: https://bit.ly/2uhZ5A3
With Renfroe, you can target them during both!
"I've heard of them before!"
Frequency
"I think people really like this place!"
All this leads to...
These two mediums usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be doing well!"
Solutions
Renfroe offers a wide range of highly technical solutions to fit your online advertising needs!
Online Solutions
Audience Data
Data Groups and Demographic Targeting
With access to data from a wide range of providers, we are able to target curated subsets of audiences!
Examples:
- Minivan Owners
- Chipotle Enthusiasts
- Parents of Toddlers
- Companies Likely to be Hiring
- Active Military Cause Donors
- First-Time Home Buyers
- Yoga/Pilates Enthusiast
- Travel App Owners
Have a specific group you are looking to target? We can find them! Layer in demographic data for even more granular specificity!
Site Retargeting
Site Retargeting
92%
of first-time visitors to a website will not make a purchase.
Customers are
70% more likely to convert on your website when retargeted.
Serving ads to customers that have previously visited your site.
https://bit.ly/2NtbEkH
https://bit.ly/2vPaqZB
Customer visits other sites and is served your ad
Customer visits your site
Customer returns to your site
Contextual and Keywords
Contextual and
Keyword Targeting
By monitoring the content of previously viewed webpages, we can serve ads to the people that are actively searching for your products or services. We can look at contextual clues and relevant keywords from content users have been reading to get a better idea of their interests and purchase intent!
Target based on content users are consuming!
Geo-fencing
Geo-fencing
We can target:
Zip Codes
Zip Codes +4
A set radius
Neighborhoods
Streets
Your Competition
Specific Events
Individual Houses
ANYWHERE
Target them when they are in the location and up to
30 days after!
Build incredibly precise boundaries around locations where potential customers are frequently visiting.
Conversion Tracking
Conversion Tracking
Target
Serve Ads
Track
Monitor your campaign by tracking desired actions on your website or setting up a geo-fence around the location you want your customers to go! We can track who received your ad and actually performed the action we wanted them to take!
Custom Action Plan
Let's put this technology to use for your business!
Our Plan
Demographic Targeting
Tactic 1
Demographic Targeting
With our vast data insights, we are able to target valuable future customers based on a wide variety of variables. For your meal kit business, we can look for individuals that meet certain categories of you typical customers such as age, household income, education level, etc. and serve them ads wherever they go online!
Audience Targeting
Using the contextual clues and keywords of users online actions, we can target a group of individuals that are actively consuming content related to healthy eating, quick recipes, and even "frozen dinner buyers".
Tactic 2
Contextual Targeting
Geo-Fence Targeting
Tactic 3
Geo-fencing
Collaborate to determine a list of high-value locations to heavily target with your ads.
Examples:
- High-income neighborhoods
- Areas where you have already seen a good flow of customers in the past
- Healthy grocery stores (Whole Foods/Fresh Market)
- Gyms or parks to capture active adults
- Competing restaurants
- Anywhere that your target audience goes!
Summary
Campaign Length:
Pricing:
Pricing is based on tactics utilized and counted in CPM (Cost per thousand impressions served)
Yearly
$8.50 - $10.00 CPM
Proposal
and
Pricing
Rationale:
With all of these strategies, it is advised to let them run for at least 90 days to gather data and optimize the campaign's effectiveness. We can also run multiple sets of ads to determine which messaging/images are getting better results. Conversion pixels, which are placed on your site to measure user actions after they have been shown your ads, can also be added to any tactic!