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- Headquartered in Armonk, New York, USA
- Multinational computer technology and IT consulting corporation
- Manufactures and sells computer hardware and software
- Offers infrastructure services, hosting services and consulting services in areas ranging from mainframe computers to nanotechnology
First and foremost, you’ve got to understand the business. Two, we look for people who are aggressive in wanting to create new things and do different things and collaborate. We need people with emotional and intellectual stamina
“to be the world’s most successful and important information technology company. Successful in helping out customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important, because we will continue to be the basic resource of much of what is invested in this industry.”
“To lead in the creation, development and manufacture of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics. And our worldwide network of IBM solutions and services professionals translates these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide.”
W- Wind
Large & diverse portfolio of products & services- cloud computing, cognitive computing, data analytics
Consistently looking for new opportunities & markets to diversify & grow
IBM has consistently shifted its business mix by commoditizing markets focusing on higher value more profitable markets
Includes –spinning off of printer manufacturer Lexmark in 1991, selling off its personal computer( Think Pad/Think Centre)
IBM has also ventured into new fields like acquiring companies like PWC consulting and Weather Company
F- Fire
To burn & cleanse like the fire & take decisive action
In 2015 IBM announced two major acquisitions – Merge Healthcare-USD 1 billion
IBM acquired all digital assets from the weather company including weather.com & weather channel mobile app .
IBM acquired video conferencing service US Stream & formed a new cloud video unit
M - Mountain
IBM stands steady, strong & immobile like a mountain, a company which the employees can depend on & are loyal to.
IBM known as the ‘Big Blue’ – one of the 30 companies included in the Dow Jones Industrial Average
World’s largest employers ( as of 2016) -380,000 employees –known as ‘IBMers’
The employees have been awarded Nobel Prizes, 6 Turing Awards,National Medals of Technology, National Medals of Science
We are making markets by transforming industries and professions with data.
Data is becoming the world’s new natural resource. Today, every discussion about changes in technology, business and society must begin with data. In its exponentially increasing volume, velocity and variety, data is becoming a new natural resource. It promises to be for the 21st century what steam power was for the 18th, electricity for the 19th and hydrocarbo.
Individual engagement wll be powered by mobile social technologies.
IBM is making a new future for our clients, our industry, our company and our future !
Data is the new basis of competitive advantage.
Leaders will: Drive business outcomes by applying more sophisticated analytics across more disparate data sources in more parts of their organization.
Capture the time value of data by developing “speed of insight” and “speed of action” as core differentiators.
Change the game in their industry or profession
We have built the world’s broadest and deepest portfolio in data and analytics.
Business Development – Improve in R&D, improve existing product
It uses a mix of psychographic, geographic and demographic segmentation variables.
Selective targeting strategy is used by IBM to make the particular product and services available to their clients as per their requirement.
It uses user benefit based positioning strategy to position itself as a company which creates value for its stakeholders across the value delivery system.
BEFORE:
IBM used to be a champion of PC sector and software development for their own brands
-> This is the base of Firstest and the Mostest
NOW:
As taking advantage of the former position, IBM is a IT solution provider for multi domain with knowledge and technological resources
Resources of IBM:
IT knowledge achievements
Patents (No1 granted patents in USA for 23 years)
Global networks with 170 countries
Innovative development ability.
HARD to SOFT
IT to ALL DOMAINS
IBM has a product-type divisional organizational structure.
The following characteristics define IBM’s corporate structure:
-Product-type divisions
Cognitive Solutions
Global Business Services
Technology Services & Cloud Platforms
Systems
Global Financing
-Function-based segments
Global Markets (formerly Sales and Distribution)
Research, Development and Intellectual Property
Integrated Supply Chain
-Geographical divisions
Americas
Europe/Middle East/Africa
Asia Pacific
Training for employees
Giving employees the flexibility to work on multiple projects therefore having the option to work with other departments
Gives MBA and Graduate consultants the opportunity to work with clients and set plans into action
Giving excellent health insurance, family planning, vacation, 401K and financial guidance to their employees
Hiring more women and diversity