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IBM

Presented by Justice, Kohei, Keira, Paolo, Amika, and Betsy

Who is IBM ?

Introduction of IBM

- Headquartered in Armonk, New York, USA

- Multinational computer technology and IT consulting corporation

- Manufactures and sells computer hardware and software

- Offers infrastructure services, hosting services and consulting services in areas ranging from mainframe computers to nanotechnology

Leadership

Leadership (Keira)

  • Virginia Marie "Ginni" Rometty .She is the current chairman, president, and CEO of IBM, and the first woman to head the company.
  • From a 2011 Forbes Article: There’s a maniacal focus on execution. If you say you’re going to deliver, you’re held accountable. Leaders also need to create an atmosphere of creativity and innovation, and I think we do that here. We find that a lot of people come here and stay because we do unique things. It’s not about a team, it’s not about you. It’s about the enterprise. Those values are built around the client, around innovation for both the company and society, around trust and personal responsibility and the way we treat each other”
  • What are the signs of a future IBM leader?

First and foremost, you’ve got to understand the business. Two, we look for people who are aggressive in wanting to create new things and do different things and collaborate. We need people with emotional and intellectual stamina

IBM's Vision

“to be the world’s most successful and important information technology company. Successful in helping out customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important, because we will continue to be the basic resource of much of what is invested in this industry.”

IBM's Mission

Vision & Mission (Paolo)

“To lead in the creation, development and manufacture of the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics. And our worldwide network of IBM solutions and services professionals translates these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide.”

Environmental Scanning (Amika)

W- Wind

Large & diverse portfolio of products & services- cloud computing, cognitive computing, data analytics

Consistently looking for new opportunities & markets to diversify & grow

IBM has consistently shifted its business mix by commoditizing markets focusing on higher value more profitable markets

Includes –spinning off of printer manufacturer Lexmark in 1991, selling off its personal computer( Think Pad/Think Centre)

IBM has also ventured into new fields like acquiring companies like PWC consulting and Weather Company

Environmental Scanning (Amika)

F- Fire

To burn & cleanse like the fire & take decisive action

In 2015 IBM announced two major acquisitions – Merge Healthcare-USD 1 billion

IBM acquired all digital assets from the weather company including weather.com & weather channel mobile app .

IBM acquired video conferencing service US Stream & formed a new cloud video unit

M - Mountain

IBM stands steady, strong & immobile like a mountain, a company which the employees can depend on & are loyal to.

IBM known as the ‘Big Blue’ – one of the 30 companies included in the Dow Jones Industrial Average

World’s largest employers ( as of 2016) -380,000 employees –known as ‘IBMers’

The employees have been awarded Nobel Prizes, 6 Turing Awards,National Medals of Technology, National Medals of Science

Strategic Positioning

IBM Business Strategy

We are making markets by transforming industries and professions with data.

Data is becoming the world’s new natural resource. Today, every discussion about changes in technology, business and society must begin with data. In its exponentially increasing volume, velocity and variety, data is becoming a new natural resource. It promises to be for the 21st century what steam power was for the 18th, electricity for the 19th and hydrocarbo.

Individual engagement wll be powered by mobile social technologies.

IBM is making a new future for our clients, our industry, our company and our future !

Strategic Positioning (Justice)

IBM

Data is the new basis of competitive advantage.

Leaders will: Drive business outcomes by applying more sophisticated analytics across more disparate data sources in more parts of their organization.

Capture the time value of data by developing “speed of insight” and “speed of action” as core differentiators.

Change the game in their industry or profession

We have built the world’s broadest and deepest portfolio in data and analytics.

IBM Marketing Strategy

Business Development – Improve in R&D, improve existing product

 It uses a mix of psychographic, geographic and demographic segmentation variables.

Selective targeting strategy is used by IBM to make the particular product and services available to their clients as per their requirement.

It uses user benefit based positioning strategy to position itself as a company which creates value for its stakeholders across the value delivery system.

Strategic Positioning - Competitive Stance

(Kohei)

  • Applicable Domains
  • - Medical
  • - Engineering
  • - Chemical
  • - Manufacturing
  • - Art & Fashion
  • - Agriculture
  • - Information
  • - Finance
  • etc
  • Core business of IBM
  • Quicklinks
  • Business design
  • Process design and operations
  • Enterprise applications
  • Business Resiliency Services
  • Cloud Services
  • Technology support services
  • Network services
  • Digital workplace services

Competitive Stance

(Kohei)

BEFORE:

IBM used to be a champion of PC sector and software development for their own brands

-> This is the base of Firstest and the Mostest

NOW:

As taking advantage of the former position, IBM is a IT solution provider for multi domain with knowledge and technological resources

Strategic Positioning - Corporate Strategy

(Kohei)

Continuation(Kohei)

Resources of IBM:

IT knowledge achievements

Patents (No1 granted patents in USA for 23 years)

Global networks with 170 countries

Innovative development ability.

HARD to SOFT

IT to ALL DOMAINS

Structure

(Kohei)

Structure

(Kohei)

IBM has a product-type divisional organizational structure. 

The following characteristics define IBM’s corporate structure:

-Product-type divisions

Cognitive Solutions

Global Business Services

Technology Services & Cloud Platforms

Systems

Global Financing

-Function-based segments

Global Markets (formerly Sales and Distribution)

Research, Development and Intellectual Property

Integrated Supply Chain

-Geographical divisions

Americas

Europe/Middle East/Africa

Asia Pacific

Culture

  • C-T-R became IBM in 1924
  • THINK became an ever present reminder of the ideas that held the company together
  • THINK signs cluttered desks and walls of countless IBM offices
  • Company published an employee magazine called Think
  • THINK is one of aspects of IBM's culture
  • Company developed a set of Basic Beliefs

1. respect for the individual

2. the best customer service in the world

3. excellence

Culture (Betsy)

Empowerment (Keira)

Training for employees

Giving employees the flexibility to work on multiple projects therefore having the option to work with other departments

Gives MBA and Graduate consultants the opportunity to work with clients and set plans into action

Giving excellent health insurance, family planning, vacation, 401K and financial guidance to their employees

Hiring more women and diversity

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