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Social Media & It's Influence on Millennials
51
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Social Media
By Grace Bartlett
What is a Millennial?
Someone who reaches young adulthood in the early 21st century
What?
Someone who was born in 1981- 1996
How Social Media is Being Used
How?
While technology continues to advance, millennials are using social media platforms on a daily basis. With the ability to download thousands of applications on a smart phone, this provides millennials with endless paths to communication all around the world.
Data
"Millennials throughout the country frequently use the Internet and Cell phones to collect data and information and communicate with each other," Dr. S Kavitha continues, "millennials' use of social media occurs concurrently to their developing identity, physical development, emerging sexuality and moral consciousness."
https://www.apeejay.edu/aitsm/journal/docs/issue-oct-2016/ajmst040108.pdf
Instagram & Facebook
Facebook Inc. merged with Instagram and became its parent company in 2012. According to Investopedia, almost 60% of millennials in the U.S. are active Instagram users while almost 90% are Facebook members. Jobs have been created on these platforms that were once used solely to share images of your life with friends and family. Language and colloquialisms have become more prevalent in our society, too. Millennials have created a successful and easy way to make money using social media. Not only can they have a personal account, but many have become "Influencers" using business tools to create income.
Studies have shown that vivid videos, trending topics, and passionate posts tend to draw in the Millennial crowd.
https://www.business.com/articles/engaging-millennials-instagram-marketing/
Apps
https://www.slideshare.net/Dice/using-social-to-engage-millennials/20-MOST_POPULAR_SOCIAL_MEDIA_APPS
Media is Addicting
A Risk?
Online life is meant to seem perfect; only the best moments and angles are posted. Using social media on a daily basis leads many to believe the perfect pictures they see are real. Millennials have struggled with their identity and are more likely to become depressed as a result.
TED Talk
Leslie Coutterand describes the strength of the addiction.
Mental Health
Social media seriously harms your mental health. Millennials are prone to be diagnosed with Major Depressive Disorder if they use social media. They compare the lives they're living to the images they see on screen. The more addicted you are, the more likely it is you'll develop MDD.
https://www.medpagetoday.com/psychiatry/depression/77315
Cons continued
- Some may find it distracting
- Cyber Bullying is abundant and runs rampant on any social media platform
- Beginning of a bad habit, children who grew up using social media tend to care more about the looks of their online life.
- Can become a waste of time depending on how/ what you use it for
Endless Possibilities
Positive Effects
While there have been negative effects of social media, the connectivity it provides cannot be denied.
An instant message can be sent from across the world to the recipient.
Photos and videos can be shared and seen by a global audience. Millennials have created tools to help them reach a target audience. Entrepreneurs and Influencers can make a six figure payout depending on what they post. You can share and create anything; the possibilities are endless.
Danielle Bernstein, 27 years old
Danielle Bernstein @weworewhat
Danielle has transformed the way Millennials rule Instagram. She currently has 2.2 million followers and many achievements under her belt. She made Forbes 30 under 30 while she was barely 25, is the designer of her own clothing brand, and the founder & CEO of the first project management tool made specifically for influencers.
Adam Gallagher, 28 years old
Adam Gallagher
@iamgalla
Adam is a male influencer with a following of 2 million. His posts are sponsored by clothing, fashion eye-wear, cologne, and travel brands. He earns six figures for posting and advertising for brands. Millennials are craving perfection, Adam's Instagram feed draws in his generation with the aesthetic and careful selection of brands. As a millennial and influencer, Adam has an advantage over traditional businesses because of the direct relationship with the audience.
According to Dr. S Kavitha, there are many pros of social media use:
- Learning and Interactivity, similar to tools in a classroom.
- Connections with those around you and across the world
- Web Engagement, putting your digital footprint out there.
- Real-Time Information Sharing, live features allow the audience to view firsthand.
- Knowledge is evolving and thinking processes are speeding up as a result of the adaptation to technology and social media cues.
Data
Social media can be used as a powerful business tool or a method of contacting loved ones.
However, millennials have fallen prey to the threat of an online life. Behavioral changes and an altered personality root from the online presence.
Outcome
Media as a whole
Low self-esteem
Attention and revenue brought into the media business as a whole
Major Depressive Disorder
Following
Personal colloquialisms
Family Sharing
Language shortcuts
Lonely real life
Lack of face to face communication
Online vs Reality
Business Advantage
Hard to reach clients
Increase in job opportunities
Overall
It is undeniable that social media effects millennials. The key to surviving the social media network is to ensure that you don't work for it, you must make it work for you!
Works
Cited
https://www.apeejay.edu/aitsm/journal/docs/issue-oct-2016/ajmst040108.pdf
https://www.digitaltrends.com/features/the-history-of-social-networking/
https://www.uckg.org/millennials-fear-the-effects-of-social-media-but-cant-stop/
https://www.investopedia.com/news/instagram-59-us-millennials-are-active-users/
https://www.medpagetoday.com/psychiatry/depression/77315
https://www.lexico.com/en/explore