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L5 Campaigns and CSM
1
researching your assignment
level 5 - campaigns and csm
read the brief thoroughly
which areas should you research?
the brief
brand
client brief
brand / campaigns
client brief
c&a foundation
fashion revolution
demographic
client brief
demographic
client brief
gen z
younger millennials
comms
client brief
formats
pop-up experience
social media
digital display ads
comms
client brief
pop-ups
social
digital display ads
the basics
break down the brief
breakdown the brief
- use links - become familiar with every aspect of the brief
- if you don't know about an aspect - research it
search engines
search engines
millennials fashion
how do they work?
millennials
fashion
search engines
millennials fashion influencers
how do they work?
influencers
millennials
fashion
search engines
millennials fashion social media
how do they work?
social
media
millennials
fashion
search engines
millennials fashion "social media"
how do they work?
"social media"
millennials
fashion
search engines
millennials fashion gen z
how do they work?
gen z
millennials
fashion
extra
what more can you do
extra
mintel
mintel
demographic
- gen z
- younger millennials
campaign
- fashion revolution
- uk market research
(reports, trends and data)
- covers a variety of
industries/demographics
comms
- social
- pop-up
bob
bob
content
- sustainable fashion
- films / tv / news / radio
- includes transcripts
business of fashion
business of fashion
demographic
campaign
comms
content
- news articles
- covers... everything?
warc
warc
demographic
- gen z
- younger millennials
campaign
- fashion revolution
- ad campaigns
(analysis, articles and data)
- specifically for advertising
comms
- social
- influencer
lastly...
...
pollev.com/katielibrary
poll ev
exercise
- visit each database - find articles/reports etc that are relevant to the brief
- mintel
- bob
- bof
- warc
- record the details somewhere
e.g. One Drive