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Makete: OneTrade
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OneTrade
OneTrade
Regional value chains
A trade platform that opens up African SME traders to the world, to access international imports as well as export to new markets across regional borders
Intro
OneTrade creates basic goods marketplace for cross border trading in SADC region.
Cross-Border Traders SADC
Client Need
AfCFTA will be the largest free trade area globally, covering 55 African countries. This is a US$2.5 trillion opportunity.
Trade-preneurs
The focus is on holding a position with a balcony view of the network interactions, with the ability to incentivise, control and grant access (Fawcett, Ellram, & Ogden, 2007, p. 73):
SADC
345
million population
US$34.7
billion informal cross border trade
SADC
Busy Beit Bridge Border
29%
South African exports
Customers ultimately validate your business
Market
SMEs are responsible for more than 80% of Africa’s employment and 50% of its GDP (WEF, 2018).
Personas
Efficient
Enabler
One Platform
Variety
"I would like to have someone sort out the administrative part of the transaction"
"The shops add me to the Whatsapp group, where they share new products and specials"
"Bus transport is the cheapest, you give the drive the money and write the address in the book"
"So many people sell different things, I've never done it, do not know how to order unless someone can help me."
Dineo from Lesotho
Sheila from Zimbabwe
Paul from Democratic Republic of Congo
Maggie from Botswana
Reservations
"Stay (informal), avoid customs"
"As long as it is cheaper than now"
Competitive Advantage
Competitive Advantage
Business Model
Value Chains
Cost Reduction
Supply Chain Model
Theory of Constraints
Time Reduction
Trade Enablers
5-7%
Average SADC cash transfer cost (FinMarkTrust, 2019)
Cross Border Transfers FinMarkTrust , 20
63%
The SMEs manufacturing in Johannesburg is operating at capacity (CCRED, 2016).
70%
Adults in the SADC region have access to cell phones (SADC Banking Association, UNCDF, 2019).
Mobile Application
OneTrade Platform
Existing Alternatives
OneTrade App
The Financial Model
Investor
Finance Aspect
Assumptions
Pre-money Valuation
Debt Financing: prefered strategy,
- Lending rates
- Colleteral
Initial Investor
Cap Table
https://www.youtube.com/watch?v=HeiGTnrHR_g
Closing
Global Themes
1. Revive manufacturing, bring back jobs vs automation
2. Emergence of a "self-reliant" African mindset
3. Decoupling globalization - Regional fragmentation
4. $450billion income gains. On demand economy, speed-2-market
5. Imbalances in poverty/conflict areas, exhorbitant profits
OneTrade
Regional value chains
A trade platform that opens up African SME traders to the world, to access international imports as well as export to new markets across regional borders
OneTrade creates basic goods marketplace for cross border trading in SADC region.