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Persuasive Advertisement leverages the desires and interests of consumers to convince them to purchase a product or service.
This ad is persuading you to buy a coca cola in order to be happy. People who enjoy coke would agree with this and when they see other people being happy then they would want to try it too.
Coca-Cola used a good strategy for this ad because its a favorite to many, so this ad sort of backs up why its so popular.
If they were to choose a different stragety, they could use informative advertisment. For example, they could say ''Have a coke with a refreshing and long lasting taste that brings happiness."
https://www.wordstream.com/blog/ws/2019/08/13/persuasive-ads
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