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Types of Advertising

by Taylor and Isabela

What is advertising?

Advertising is the act or profession of bringing attention to a product or service.

Persuasive

What is it?

Persuasive Advertisement leverages the desires and interests of consumers to convince them to purchase a product or service.

Persuasive Advertising

Coca-Cola

This ad is persuading you to buy a coca cola in order to be happy. People who enjoy coke would agree with this and when they see other people being happy then they would want to try it too.

Examples

Coca-Cola used a good strategy for this ad because its a favorite to many, so this ad sort of backs up why its so popular.

Was it right?

If they were to choose a different stragety, they could use informative advertisment. For example, they could say ''Have a coke with a refreshing and long lasting taste that brings happiness."

https://www.wordstream.com/blog/ws/2019/08/13/persuasive-ads

https://www.google.com/search?surl=1&q=persuasive+advertising+definition&safe=active&rlz=1C1GCEB_enUS1028US1028&ei=bpJiY7GqEdakqtsP1_eb8AM&oq=persuasive+advertising+&gs_lp=Egxnd3Mtd2l6LXNlcnC4AQH4AQEqAggDMgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABDIFEAAYgAQyBRAAGIAEMgUQABiABMICChAAGEcY1gQYsAPCAgcQABiwAxhDkAYKSO4PUJcEWJcEcAF4AcgBAJABAJgBNaABNaoBATHiAwQgQRgA4gMEIEYYAIgGAQ&sclient=gws-wiz-serp

Works Cited

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