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PJ's Thai Corner
2
Targeted Online Advertising Proposal
What is Targeted Display Advertising?
Online campaigns that selectively choose users of connected devices to target based on specified criteria such as:
Introduction
- Location
- Search History
- Website Browsing History
- Demographics
- Registration/Form Information
- ...and many others!
Display Ads
Recent Renfroe Creative!
What does an online ad look like?
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
Custom Action Plan
Let's put this technology to use for your business!
Our Plan
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
LET US FIND YOUR BEST POTENTIAL CUSTOMERS!
Tactic 1
Curated Audience Targeting
Here are a few examples of curated audiences we recommend for you!
- Cuebiq - Location-based Behaviors - Frequent Thai Food Diners
- Epsilon - Demographics - Heritage - Thai
- Epsilon - Household - Language Spoken at Home - Thai
- Factual - Location-based Audiences - Dining by Cuisine - Thai
- Oracle - Mobile Phone Data - Users that have their phone set to Thai as language
- Epsilon - Food Delivery Purchases - Heavy Frequency / Moderate Frequency
- Oracle - Mobile Apps - Users with the Grubhub app on their phone
Site Retargeting
92%
of first-time visitors to a website will not make a purchase.
Remind them of your restaurant after they leave your site!
When a user visits your website, we can collect those device IDs and serve your ads across their devices!
Tactic 2
Site Retargeting
https://bit.ly/2NtbEkH
Customer remembers your site returns when they're hungry!
Customer seeks out your restaurant and visits your site
Customer visits other sites and is served your ad
So, how much does all of this cost?
Summary
Rates
Utilize these advanced tactics for only:
$7.50 - $10.00
for every 1,000 ads served
Pricing is based on the types of tactics used, the number of different tactics, and the length of the campaign
Final Notes:
With all of these strategies, it is advised to let them run for at least 90 days to gather data and optimize the campaign's effectiveness. We can also run multiple sets of ads to determine which messaging/images are getting better results. Conversion pixels, which are placed on your site to measure user actions after they have been shown your ads, can also be added to any tactic!