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Ras El Khema
2
1- Develop source Markets
Develop source Markets
1-1
Review ...
Review (ROI and CAC) with short- and long-term forecasting 1st phase
1-2
Evaluate ...
Evaluate potential and risk Markets
1-3 Forecast ...
Forecast CAC - ROI - Review Cost of activities
Decide on way forward
1-4
Decide ...
Cluster spend
1-5
Cluster...
2- Develop awareness & conversion rate
Develop awareness & conversion rate
Analyze and evaluate OO survey and meetings outcome
2-1
Analyze ...
Re-evaluate market spend priority
2-2
Re-evaluate ...
2-3
Spending ...
Spending in a clever way (best usage of budget with focus on way forward markets) marketing activity mix and B2B & B2C synergy
Consider B2C Exhibition and Niche TO and Agencies
2-4
Consider ...
2-5
Invest ...
Invest in B2C 3 years comparative awareness development survey
3- Develop promotion team structure
Develop promotion team structure
3-1
GAP ...
GAP (+/-) and overheads quantity and quality
Review structure and roles segregation (give similar regional examples)
3-2
Review ...
3-3
Invest ...
Invest in HR Complement promotion team (think 2023 & 24 increment, maintain for 25 and reevaluate with Wynn opening)
Watch out of overseas and local operations logistic coordination (fam trips)
3-4
Watch out ...
Investment requirements
Investment requirements
1- Arrivals open field system linked with all properties to measure spend
feasibility and true ROI
2- Attractive incentives to potential investors to develop attractions