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Apple Inc.

Presented by Nimra Saqib & Kashaf Shahzad

Company Profile

Company Profile

Introduction

History

Organizational structure

Mission & Vision

Goals & Objectives

Company Overview

Introduction

  • a multinational company found in 1977
  • manufactures electronics, personal computers, computer software
  • 363 stores around the world with sales of US $16 billion.
  • Steve Jobs, Steve Wozniak and Ronald Wayne, cofounders

Products

Products

MAC OS X

iTunes

iLife

iOS

Safari

Laptop

iPad

iPhone

Computer

Aims

  • providing the best computer experience to their customers
  • manufacturing innovative products in hardware, software and internet systems.
  • believe in simplicity
  • want to own and control the technology
  • try contributing in markets to create significance.
  • innovate by cross pollinating and collaborating
  • values ly in self honesty and courage to change

Objectives

• Providing customers and shareholders the best value by producing products and services in the set timeframe

• Manufacturing user friendly computers and other electronics

• Innovating regularly

• Increasing sales and market share by opening stores internationally

Organizational Structure

Competitor Analysis

Competitor Analysis

  • Competition-Direct/Indirect
  • Market Share Breakdown Competitive Advantage
  • Industry Analysis

Market Overview

Direct/Indirect Competition

  • Samsung
  • PayPal
  • Dell
  • Fitbit
  • Google
  • Microsoft

Market Share

It represents the percentage of each company’s contribution towards its own industry’s total sales over a specific time.

Market Share

Smartphone Market

Tablet Market

Wearable Market

PC Market

Consumer Profile

Consumer Profile

Market Segmentation Consumer Demographics

Target Audiences

Customer Overview

Market Segmentation

  • Demographics
  • Geographic
  • Behavioral
  • Psychographics

Market Segmentation

Consumer Demographics

Target Market

  • Teenagers
  • College and University Students
  • Business People
  • Young Children
  • Adults

Target Market

Analysis & Recommendation

Analysis & Recommendation

Company Evaluation

  • SWOT
  • PESTLE
  • Marketing Mix
  • Ansoff Matrix
  • Recommendation

SWOT Analysis

PESTEL

Marketing Mix

Ansoff Matrix

Recommendations

  • Focus on Research and Development to innovate
  • Launch of new products similar to earlier days
  • Change pricing strategy to cater more customers
  • Legal support to protect from imitation and privacy
  • Creating a sense of CSR in the company
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