Apple Inc.
Presented by Nimra Saqib & Kashaf Shahzad
Company Profile
Company Profile
Introduction
History
Organizational structure
Mission & Vision
Goals & Objectives
Company Overview
Introduction
- a multinational company found in 1977
- manufactures electronics, personal computers, computer software
- 363 stores around the world with sales of US $16 billion.
- Steve Jobs, Steve Wozniak and Ronald Wayne, cofounders
Products
MAC OS X
iTunes
iLife
iOS
Safari
Aims
- providing the best computer experience to their customers
- manufacturing innovative products in hardware, software and internet systems.
- believe in simplicity
- want to own and control the technology
- try contributing in markets to create significance.
- innovate by cross pollinating and collaborating
- values ly in self honesty and courage to change
Objectives
• Providing customers and shareholders the best value by producing products and services in the set timeframe
• Manufacturing user friendly computers and other electronics
• Innovating regularly
• Increasing sales and market share by opening stores internationally
Competitor Analysis
Competitor Analysis
- Competition-Direct/Indirect
- Market Share Breakdown Competitive Advantage
- Industry Analysis
Market Overview
Direct/Indirect Competition
- Samsung
- PayPal
- Dell
- Fitbit
- Google
- Microsoft
Market Share
It represents the percentage of each company’s contribution towards its own industry’s total sales over a specific time.
Market Share
Consumer Profile
Consumer Profile
Market Segmentation Consumer Demographics
Target Audiences
Customer Overview
Market Segmentation
- Demographics
- Geographic
- Behavioral
- Psychographics
Market Segmentation
Target Market
- Teenagers
- College and University Students
- Business People
- Young Children
- Adults
Target Market
Analysis & Recommendation
Analysis & Recommendation
Company Evaluation
- SWOT
- PESTLE
- Marketing Mix
- Ansoff Matrix
- Recommendation
Recommendations
- Focus on Research and Development to innovate
- Launch of new products similar to earlier days
- Change pricing strategy to cater more customers
- Legal support to protect from imitation and privacy
- Creating a sense of CSR in the company