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Transcript
Marketing Management
Magzomova Aruzhan
Duisenbekova Aidana
Atavliyeva Fatima
Seidakhmetova Botagoz
Yessenaman Assel
VIDEO 1
VIDEO 1
PLAN
- Introduction about company
- Branding, logo, message
- Geographical selling
- Marketing and Advertising strategy
- Social Resposibility of the company
PLAN
ZARA
- It belongs to Inditex
BACKGROUND
- First store in the Spanish coastal city of A Coruña in 1975
- The company was founded in 1975 by Amancio Ortega and Rosalía Mera.
- There are over 2,100 Zara stores located across 88 countries.
- 1988, international expansion
LOGO
Zorba
LOGO
BRANDING
BRANDING
Brand strategy:
- Brand Mantra
- Democratize Fashion
- Variety of desings
- Satisfying needs of customers
- Fast fashion
- The Stores
Geographical Selling
- Inditex now runs 6500 shop in 88 different countries.
NOW
- Interesting facts: The brand paid $324 million to buy space to open a store at 666 Fifth Ave. in New York City.
- Even royals wear Zara; it's a favorite of Kate Middleton.
IF YOU THINK ZARA DOES NOT DO MARKETING , THINK AGAIN.
IF YOU THINK ZARA DOES NOT DO MARKETING , THINK AGAIN.
Strategy
Marketing and advertising strategy
Just in Time Production
Location
Window dressing
Price
Latest fashion at affordable price
CORPORATE SOCIAL RESPONSIBILITY
- Scandal:child labor and slave
SOCIAL RESPONSIBILITY
CSR
Nowadays:
- no forced labor
- no discrimination
- no hard or inhumant treatment
- workplace
- health and hygiene
ZARA
ZARA
VIDEO 2
VIDEO 2
CONCLUSION
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