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Team V
Elmause Dupervil
Sandra Cristina Flores
Kevin Donis
Jasmine Rudd
Cesar Munoz
Purpose
- Inform on the uses and applications of Mergent Intellect (Hoovers)
- Benefits of using Mergent Intellect.
- Challenges Grocery Stores currently face.
Mergent Intellect is a highly flexible web-based application that features worldwide business information.
Mergent Intellect
How to use it?
1. Find new contacts
Accelerate Sales
with Hoovers?
2. Turn prospects into customers
HOOVER
3. Informed sales conversations
4. Enhance sales and marketing productivity
Concern
Challenges
- Changes in the way consumers eat and shop for food.
- Rise of online services.
- Low Profit.
- Cost advantages spark supermarket price wars
- Company relies on high volume of sales
Low Profit Margins
Ratios
Topic
Competition
- Consumer migration online has grocers racing to increase their online presence.
- Competitors must adapt to meet the change
- Add curbside pickup
- Use of promotions and coupons
Shrinkage Losses
- Companies can't afford little losses due to theft or inventory spoilage.
- Little room for error.
Other Factors:
Organized Crime Rings
- Target expensive items (diapers)
Lax Inventory Management
- Unsalable products
$$
Mergent Intellect
Conclusion
- Hoovers, used for business research
- Tool used to accelerate sales
- Strategic targeting
- Marketing productivity.
Business Challenges
1
Low Profit Margin
(high volume of sales needed)
2
Competition
(online presence)
Shrinkage Losses
(shoplifting, theft etc.)
3
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