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Transcript

ICEBERG

Your name

Your company

Date 1

Foundation

This is the author:Mary Pope Osborne.

Birth

Timeline

Step 2

Timeline

1982 she rote her first book.

Release

Step 1

She was born on May 20, 1949, in Fort Sill, Oklahoma.

Strategy

Mary’s father was in the military and they moved a lot.

Strategy

Sales Projections

Mary traveled all over Europe and spent the first six weeks of her trip living in a cave on the island of Crete.

Targets

Mary made her writing debut in 1982 with a young adult novel entitled, Run, Run, As Fast As You Can.

Distribution

She worked as an acting teacher, a waitress, a travel agent, a window dresser, and a medical assistant.

Distribution

Advertising

She started writing and ended up getting published and she found what she wanted to do with the rest of her life.

Advertising

Vision

Ten years after her first novel was published, she introduced the Magic Tree House series.

The series is about a magic tree house filled with books that teleport the two protagonists to the time the books are set in.

Vision

Visibility

Social Media

Other Approaches

Other approaches

Product Launch

Outcomes

Staying on Top

Staying on top

Events

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