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Advocacy Flowchart

Navigating the Advocacy Process

Assets

Brief

Comment

  • Product
  • Campaign
  • Influencer strategy (mid/mega/micro/macro/VIP)
  • TG

Execution

- Negotiation and creation

Sources:

Selection by SoComm

Post

Discovery

Order of posting -

category/type

Engagement

Rate ( >2%)

Product brief

Content deck from Aer

Creation guidelines

Influencer & content approvals

refusal of deliverables

over budget

supply chain

violation of guidelines

Aer database:

15,000+

Meta creator marketplace:

1,20,000+

  • SoComm Managers
  • Brand Marketing Team

Self

TAT

Objectvity

Values match

Brand fit

Demographics

Metrics

Selection

Objective

TA

Budget

TAT (back and forth)

Creation of BCA

6 sec GIF

Reel

Story

Handshake

Assessment

Evaluation

and Retargeting

Boost

Meta

Request

Agency notify

Search by name

Accept

Google (YT)

R&F: Awareness, upper level -> Auction: Consideration funnel, daily

Audience lists

PPI

VTR

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