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REDDIT

HISTORY

Founded by Steve Huffman and Alexis Ohanian in 2005.

Statistics:

Key concept

Registered members submit content to the site (links, text posts, and images) which are commented on an voted up or down by other members

Features & Services

  • Subreddits
  • Personalization
  • Karma points
  • Reddit Premium
  • Gold coins

NEW MEDIA

NEW MEDIA

SOCIAL MEDIA?

  • Social media are interactive Web 2.0 Internet-based applications.

  • User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.

Target Audience

- 71% of male

- 64% 12/29 years old

- 58.4% from United

States

- 70% are White non-hispanic

Impact

Impact/Feedback/Influencer

- 330 Million users

- Number of Monthly Reddit Page views : 14 Billion

- Video viewing on Reddit each day : 5 million minutes

Legal/Ethical issues

Anonymity

  • Death threats
  • child pornography
  • sexism
  • racism

"Unlike Facebook, which only knows what its users are willing to declare publicly, Reddit knows its users' dark secrets."

Analysis

CRITIQUE

Reddit as using computer technology as a distribution platform.

Reddit as digital data controlled by software.

Reddit as the mix between existing cultural conventions and the conventions of software.

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